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Resuscitating CDC’s Reputation

Once again, we highlight the work of Dr. Peter Sandman, one of the country’s preeminent experts on the subject of risk communications. In this piece, Dr. Sandman writes about what the CDC needs to do to regain public trust in talking about coronavirus, the tug-of-war between science and politics and the avoidance of hubris. As […]


“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Why Women Face Different Standards on Zoom and What to do About It

By George Bradley, writing for PR News… Research from The Harris Poll shows 39 percent of women, but just 25 percent of men, turn off video during Zoom calls. That’s a fairly significant difference. In addition, when they turn on video, women are more likely than men to prepare (do their hair, change clothes or clean visible […]


Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


Inside the PGA Tour’s Shutdown at the 2020 Players Championship

From Ryan Lavner, writing for the Golf Channel… What they recall now, a year later, is the dizzying speed. How the novel coronavirus mushroomed from an international issue into a global pandemic. How in the span of a day, they retreated from 40,000 maskless fans to no spectators to zero tournaments – period – for […]


What the Stockdale Paradox Tells Us About Crisis Leadership

From Boris Groysberg and Robin Abrahams writing for the Harvard Business School: “You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.” — Admiral James Stockdale. In August, while most developed […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


One-Dose Two-Dose Vaccine Risk Communication: Another Impossible Thing to Believe Before Breakfast

From our esteemed colleague, Dr. Peter Sandman, one of the country’s foremost experts in the field of risk communications, comes this clear-eyed assessment of the way government officials are talking about the COVID-19 vaccine, not with clarity but with a multitude of confusing messages. If you agree with Dr. Sandman’s observations, we hope you’ll consider […]


Will You Require Employees to Get a COVID-19 Vaccine?

Jackie Wiles, writing for Gartner: As your organization considers its vaccination strategy, think carefully about what you plan to communicate to, and ask of, employees. As COVID-19 vaccination distribution begins, organizations everywhere have critical decisions to make about their vaccination policies. A Gartner poll of more than 100 HR leaders shows that most will encourage, […]


Tips for Communicating Internally and Externally in a Divided Country

From Nicole Schuman and Seth Arenstein writing for PR News: There’s no question that the country is divided. That was so before the Nov. 2020 elections. Perhaps more so now. Last weekend (Jan. 9-10) pollster Frank Luntz surveyed 800 people who voted for the president in November. His findings illustrate the country’s political divisions. Most, if not […]


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