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Swift’s Billion-Dollar Beat: Eras Tour Shakes Up Global Economy

Introduction by Bruce Hennes, Hennes Communications Taylor Swift’s Eras Tour has transcended mere musical performance to become a sweeping cultural and economic force, projected to gross over $1 billion and potentially injecting $5 billion into the global economy through related consumer activities. This surge in economic activity, termed “Taylornomics,” underscores the immense influence Swift and […]


The Best 2024 Super Bowl Ads & How to ‘Write Tight’

Introduction by Bruce Hennes, Hennes Communications… Every year, our Crisis Management Today newsletter emphasizes the power of brevity in communication. We advocate for “writing tight” — a skill crucial for captivating an audience with notoriously short attention spans. To influence, motivate or inspire change effectively, embracing conciseness is key. One of the most impactful ways […]


‘The Voice We Woke Up To’: Bob Edwards, Longtime ‘Morning Edition’ Host, Dies at 76

By Lynn Neary, for NPR… Bob Edwards, the veteran broadcaster and longtime host of Morning Edition who left an indelible mark on NPR’s sound, has died. He was 76 years old. NPR’s Susan Stamberg says Edwards’ voice became part of the morning routine for millions of Americans. “He was Bob Edwards of Morning Edition for 24 1/2 years, and […]


How AI Deepfakes Threaten the 2024 Elections

By Rehan Mirza, The Journalist’s Resource Last month, a robocall impersonating U.S. President Joe Biden went out to New Hampshire voters, advising them not to vote in the state’s presidential primary election.  The voice, generated by artificial intelligence, sounded quite real. “Save your vote for the November election,” the voice stated, falsely asserting that a vote in […]


An Influencer Evolution, Starring the NFL (Taylor’s Version)

By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]


It’s Time to Curtail “Horse Race” Coverage of Elections: What You Can Do Introduction by Bruce Hennes, Hennes Communications Dear Valued Readers, In our continuous effort to enrich your understanding of the ever-evolving landscape of crisis communications, we bring to your attention a significant piece published by the prestigious Harvard Kennedy School and the Shorenstein […]


Are Social Media Apps ‘Dangerous Products’ ?

From Joan Donovan and Sarah Parker, writing for The Conversation… “You have blood on your hands.” “I’m sorry for everything you have all been through.” These quotes, the first from Sen. Lindsey Graham, R-S.C., speaking to Meta CEO Mark Zuckerberg, and the second from Zuckerberg to families of victims of online child abuse in the […]


Is the CEO Really Your Best Crisis Spokesperson?

From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]


Does the Boss Need to Weigh In on the War in the Middle East?

From Emma Goldberg, writing for The New York Times… After reading the details of Hamas’s attacks on Israel on Oct. 7, Brad Karp, who runs the law firm Paul, Weiss, sat at his computer and wrote a memo to his roughly 2,000 employees. He didn’t ask the firm’s spokesman to draft it; he channeled his […]


10 Tips to Craft Compelling Pitches in a Skeptical Media World

By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]


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