By Stephanie York, JD, Hennes Communications
Quick – What’s the single highest priority for a superintendent, head of school or board president? It’s not education. It’s safety.
And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number of a qualified and vetted crisis communications firm – should the need arise.
Despite the fact almost every PR firm in the country says that they do
“crisis communications,” that’s simply not true. Please read
“7 Questions to Ask Before Hiring a Crisis Communications Firm.”
Here are a few reasons your school may want to call us, or another reputable firm with a deep and demonstrated history of handling the toughest crisis situations:
Our firm works with over 150 clients each year, from schools, hospitals/health care, larger nonprofits and government agencies to manufacturers, professional service firms and financial institutions. Generally speaking, across all of those market sectors, they break into two categories: the ones who call us before something happens and the ones who call during or after a serious situation or reputational threat. Which type of client do you want to be? The choice is yours.