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Claim Control Over Your Media Interview – Part 2

By Howard Fencl, Hennes Communications – Blame your mom and dad. From day #1, we’re all taught that it’s polite to answer questions when we’re asked. Answer your parents’ questions. Answer your teacher’s questions. Answer your boss. So, our knee-jerk reflex when we wind up doing an interview with a reporter? Dutifully answer the questions. […]


How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response

By Seth Arenstein for PRNEWS As PR pros know well, communicating isn’t difficult, until it is. Even the media-trained make mistakes, say things they regret, forget a key talking point, let a journalist’s question, or something else, distract them. Press conferences sometimes are especially difficult. Communicators urge executives that ignoring everything but the questioner is the best […]


Shifting Pitching Tactics Yields Positive Results for Communicators

By Nicole Schuman for PRNews A recent survey conducted by Propel, a PR management platform, revealed positive news for media relations pros. The Q4 2022 Propel Media Barometer found journalists are responding to pitches more often. Zach Cutler, Propel co-founder, CEO & chairman, and former PR agency owner, believes this uptick stems from changing PR strategies. “We’ve […]


Tips for Creating Powerful, Pithy and Publishable Soundbites

By Jonah Bryson for PRNews The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have to […]


Explainer: What Does ‘Off the Record’ Mean?

Note from Hennes Communications: Certainly, the information below is accurate.  However, we often warn our clients that going ‘off the record’ is fraught with danger.  It is particularly not advised if you don’t have a prior relationship with the reporter or if you don’t have previous experience using this technique.  What you see on TV […]


Crafting the First Statement in Crisis Situations: What To Say and When to Say It

By Nora Jacobs, Hennes Communications   For organizations responding to sudden, catastrophic crisis events, one of the most challenging decisions to make involves determining what to say and when to say it. Wait until all the facts have been gathered and you risk not being part of the critical first news cycle, which often sets […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly […]


Use Peacetime Wisely: Plan Now For What To Say And Do In A Crisis

By Bruce Hennes, Hennes Communications Public officials, CEOs, executive directors and members of for-profit and non-profit boards have a responsibility to their stakeholders to plan for situations that will imperil life, limb and the ability of their organizations to fulfill their missions. In the immediate aftermath of a major incident, such as a mass shooting […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


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