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The Mass Shooting Playbook

The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]


Alert! Crafting Evidence-Based Warning Messages With Generative AI

By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]


In the Age of Outrage, How to Decide to Take a Stand on an Issue

By Tony Jaques, Director of Issue Outcomes Pty Ltd. Outrage moves faster than facts. And “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework […]


Your Inspirational Messaging Is Making People Angry (Here’s What Works Instead)

By Adam Probolsky Most Americans are not trying to get to the “shining city on a hill.” They can’t see “a thousand points of light.” They do not believe it’s morning in America.” But it gets worse, recent national polling shows that just 54% of us have a positive view of capitalism – it’s down […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.           […]


The Mass Shooting Playbook

Introduction by Bruce Hennes, Hennes Communications… Every issue of Crisis Communications Today is written with one hope: to teach and give our readers usable, do-able information. Unfortunately, we know the reality many of you live with every day: the threat of a mass shooting is no longer theoretical for city halls, schools, colleges, hospitals and […]


Faith-Based and Volunteer Partnership Resources

Fires, tornadoes, floods, hurricanes, earthquakes, arson and active shooters can all affect houses of worship. With incidents occurring with little to no warning, many houses of worship are developing and updating plans and procedures to ensure the safety and security of their congregations, staff, and facilities. Training and planning exercises may enhance the disaster preparedness – […]


How a Philly Mag Journalist Sued an Angry Facebook Commenter — and Won

By Victor Fiorello, writing for Philadelphia Magazine… I have a thick skin. You have to if you decide to be a journalist, particularly these days, when the hatred and vitriol against the media is palpable, endemic, and fostered by some of the most powerful people in the world. You add to that the cesspool that […]


Getting Ahead In The Age Of Rage

By Christine Haughney Dare-Bryan, writing for Provoke Media PR officials offer their greatest wisdom on how to lead through angry times. CHICAGO — There’s no debate that society is living through an “age of rage” — from the murder of health care executives to the polarizing political debates that dominate news headlines. But at Provoke […]


PRovokeGlobal: Inside The Global Phenomenon Of The Chicago Bulls Brand

By Diana Marszalek for PRovokeGlobal CHICAGO — Nearly 30 years after Michael Jordan last played for the Bulls, the team remains one of the most recognizable sports brands in the world, its logo still seen everywhere as proof of lasting appeal. At PRovoke Media’s Global Summit Monday in Chicago, Chicago Bulls VP of communications Patrick […]


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