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It’s 2022: Do You Know Where Your Audience Is?

By Howard Fencl, Hennes Communications Quick! A controversial issue is about to blow up your company’s reputation. There’s heated chatter among Twitter trolls. Reporters are poking around in your email box and voicemail. There’s trash talk building in conversations among your customers, vendors and suppliers out in the real world. How should you respond? Issue […]


Disinformation Via Text Message is a Problem With Few Answers

By Kevin Collier for NBC News The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages. The night before Kansans were set to vote on a historic statewide referendum last month, voters saw a lie about how […]


Lesson From Last Year’s False Missile Alert in Hawaii: Social Media is Crucial in Emergency Communication

By Tina Reed for Fierce Healthcare A study from the Centers for Disease Control and Prevention found that social media could have been better harnessed to provide timely and effective communication to the public before and after the accidental alert was sent out. The researchers said the incident showed the importance of improving messaging during emergency risk communications to address the […]


Free Webinar – Getting to the Truth: How to Detect Fake News

Speaker:  Thom Fladung, Managing Partner, Hennes Communications Thursday, October 13th, 2022 | 12:00 – 1:00 PM Eastern Daylight Time (GMT-4) Fake news is not new news. Masters of the art include Benjamin Franklin. But in the digital media era, when information – true and false – travels in seconds, fake news has become a prevalent […]


Can You Inoculate People Against Misinformation Before They Even See it? This Study Says Yes

By Jon Roozenbeek, Sander van der Linden and Stephan Lewandowsky for Nieman Lab   From the COVID-19 pandemic to the war in Ukraine, misinformation is rife worldwide. Many tools have been designed to help people spot misinformation. The problem with most of them is how hard they are to deliver at scale. But we may […]


Lawyers Should Not Rewrite Crisis Communications

Introduction by Bruce Hennes, Hennes Communications   Hennes Communications was founded in 1989 as a full-service public relations firm.  In 2001, after the 9/11 terrorist attacks, we became one of the few firms in North America focused exclusively on crisis management and crisis communications. Since then, we frequently work with attorneys, who tend to be the […]


Crafting the First Statement in Crisis Situations: What To Say and When to Say It

By Nora Jacobs, Hennes Communications   For organizations responding to sudden, catastrophic crisis events, one of the most challenging decisions to make involves determining what to say and when to say it. Wait until all the facts have been gathered and you risk not being part of the critical first news cycle, which often sets […]


Crisis Communications Strategies for an Always-On Media Environment

By Bruce Hennes, Hennes Communications If you’re a regular reader of this newsletter, you know we’re constantly encouraging you to have a crisis management/crisis communications plan in-place before something happens. We are also constantly reminding you understand that you only have minutes to respond to a crisis situation; to train and test your team; to […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly […]


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