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Why Empathy is Critical When Disaster Strikes

By Tony Jaques, for Managing Outcomes – When a boatload of tourists was involved in an incident in remote northwest Australia, and more than a dozen were taken to hospital – some with serious injuries – you might expect the company to express shock and sympathy. But apparently not. According to media reports, the only statement […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


The Staff of Uvalde’s Local Paper Cover the Worst Day of Their Lives

From Rachel Monroe, writing for The New Yorker – The paper’s employees lost neighbors, acquaintances, and a daughter in a school shooting. Then they had to report the story. The news, as it initially came over the police scanner in staticky bursts of information, was confusing. A shooting, a car crash, a man with a […]


Chaotic Communication Adds to Pain of Texas School Shooting

From Christopher J. Tennyson, writing for Crisis Quotient Blog – In the Early Hours of a Crisis, Getting Things Right Trumps Fast Response We’re all still processing the horror of last week’s mass murder in Uvalde, Texas. Continuing confusion about just what happened at Robb Elementary School that day is adding to the pain being […]


How PR Pros Can Avoid Overused Phrases to Express Sympathy

By Hinda Mitchell, with Inspire PR Group… Our nation has not been without a crisis for some time. In local communities, there are crises nearly every day. In families and relationships there are unfortunate, tragic events, unnecessary deaths, injuries and accidents. My purpose in writing is not to minimize any of these; each takes a […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members

There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]


7 Tips for Organizational Resilience All Year Round

From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]


Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

From Jay Fitzgerald, writing for the Harvard Business School… Days after the mass school shooting in Parkland, Florida, in 2018, a shaken Ed Stack, then the CEO and largest shareholder of Dick’s Sporting Goods, decided it was time for his 850-store chain to pull certain guns off its store shelves. The accused 19-year-old shooter in […]


Attention Ohio Mayors & City Managers

A Crisis Can Occur Anytime & Anywhere In the immediate aftermath of a major incident, such as a mass shooting at a mall, restaurant, school, or faith-based location, the police chief and other first responder agencies will likely be lead spokespersons.  But “major incidents” could turn into multi-day or multi-week events.  Some of those include […]


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