Worked with a major healthcare system when the newly appointed CEO changed his mind and decided to stay in his current job – after his appointment had been announced to the media and celebrated with employees.
Developed the outreach strategy when a major chemical manufacturer announced plans to partner with two other chemical producers to integrate production of several lines at its 1,800-acre site near Mobile, Alabama, facing potential opposition from environmental watchdogs.
Worked with a group of physicians to put into context data released by the Centers for Medicare & Medicaid Services. The group’s physicians appeared to receive some of the highest government reimbursements; however, ensuing media reports were balanced – despite the issue’s complexity.
Helped numerous organizations create and implement multi-stakeholder, win-win communications as deals were negotiated and executed for new ownership, mergers, acquisitions and joint ventures.
Worked with a developer to gain approval for converting a former country club and golf course – precious “green space” to local residents – into a retail development and community park.
Helped the leadership team of a large public health system counter significant criticism from the local media and elected officials as they instituted unpopular changes to improve the system’s financial performance.
Helped one of the county’s largest social service agencies work through serious challenges after a series of searing and inaccurate articles and editorials blamed the agency for a number of tragedies involving children in its care.
Assisted another social service agency when an employee claimed discriminatory practices related to his compensation while he was on leave for military service.
Developed a community relations strategy to help a land-locked university improve relations with its residential neighbors in advance of a significant campus improvement project.
Worked with outside legal counsel and the company’s general counsel to develop a communications strategy when the CEO of the largest automotive group in Ohio was indicted on criminal charges.
By Bruce Hennes, Hennes Communications
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