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Language: The Importance of Precision & Avoidance of Traps

Precision can be described as the quality, condition or fact of being exact and accurate.  Precision is essential, precision is intricate, and precision is beautiful; more than anything else, precision is necessary.                                               […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly […]


Use Peacetime Wisely: Plan Now For What To Say And Do In A Crisis

By Bruce Hennes, Hennes Communications Public officials, CEOs, executive directors and members of for-profit and non-profit boards have a responsibility to their stakeholders to plan for situations that will imperil life, limb and the ability of their organizations to fulfill their missions. In the immediate aftermath of a major incident, such as a mass shooting […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members

There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]


7 Tips for Organizational Resilience All Year Round

From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]


A Summer Assignment for Educators: Learn From the Pandemic

By Thom Fladung, Hennes Communications School leaders have earned the looming summer break. They now have lived through two school years – 2020-21 and 2021-22 –  unlike any others, featuring the continuation of a public health pandemic, the most hyper-charged political atmosphere in memory and social justice issues that roiled the nation. Their reward: Start […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


The Best Guide to Spotting Misinformation Online

The Poynter Institute is a global leader in journalism.  It is the world’s leading instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens.  Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies. Poynter prepares journalists worldwide to hold powerful people accountable and promote […]


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