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To Rebuild Trust, CDC Should Consider Going Back to What Used to Work Well: Subject Matter Experts Explaining Complexities Candidly for As Long As It Takes

Do you remember the 2009 swine flu pandemic, also referred to by the media as the H1N1 flu?  I remember two things quite distinctly: As this flu crossed borders, infecting 700 million to 1.4 billion people — or 11 to 21 percent of the global population of 6.8 billion at the time — thankfully, the […]


Why Should a Government Agency Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Any government agency should prioritize communicating truthfully, transparently, quickly and effectively, using traditional media, social media, the agency’s website and any other methods available. A serious issue or crisis ups the ante on communications. That’s when stakeholders most need correct and timely information.  That’s also when damaging misinformation and […]


Psaki Statement Offers a COVID Disclosure Guide for PR Pros

From Sophie Maerowitz, writing for PR News… Yesterday (Oct. 31), White House Press Secretary Jen Psaki disclosed that she contracted COVID-19. In a statement posted to Twitter and published by the Associated Press, Psaki shared the circumstances of her positive COVID test result, as well as the actions she has taken since. The timing and content of Psaki’s […]


Just Because You Don’t Believe in Conspiracy Theories Doesn’t Mean You’re Always Right

From Adrian J. Rivera, writing for The New York Times… Every so often, something so awful and senseless happens that it’s hard to fully absorb it. An apartment building collapses as residents sleep within. A movie star’s prop gun fires a real bullet on a film set, killing a young mother. A concert crowd morphs […]


Why Should a Local School District or Independent/Parochial School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Q: Why should a local school district, an independent or parochial school reach out to a crisis communications firm? A:  Quick – What’s the single highest priority for a superintendent, head or board president?  It’s not education.  It’s safety.  And just one part of that safety net is making […]


“Even-Though Risk Communication”: Mandatory COVID Vaccination

  If your organization is grappling with conflicting thoughts about whether or not to mandate that all of your employees get vaccinated as a condition of employment, we urge you to carefully read the article below. Risk communications concerns itself with making risk comprehensible and relatable to other risks, how to pay appropriate respect to […]


Troll Farms Reached 140 Million Americans a Month on Facebook Before 2020 Election, Internal Report Shows

From Karen Hao, writing in MIT Technology Review… In the run-up to the 2020 election, the most highly contested in US history, Facebook’s most popular pages for Christian and Black American content were being run by Eastern European troll farms. These pages were part of a larger network that collectively reached nearly half of all […]


Fighting Misinformation: How to Inoculate Your Audience Against Troll Trash Talk

By Howard Fencl/Hennes Communications   Fact: The COVID-19 vaccine will make you glow in the dark. Fact: Migrants crossing the southern border are causing the latest U.S. outbreak. Fact: Dr. Anthony Fauci is covering up U.S. support of research that unleashed COVID. Fact is, none of these allegations are fact. They’re nonsense.  And none of […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

By Bruce Hennes, Hennes Communications This article first appeared in the National Law Journal   Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, […]


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