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Cleveland Hits the Ball Out of the Park on Name Change

From our friends at PRCG/Haggerty… The Cleveland Indians professional baseball team, like similarly branded clubs, has been pressured for years to change its name, which many Native Americans view as racist. Last week, it unveiled a new moniker with a campaign aimed at anticipating blowback. It wasn’t just good PR, but good crisis communications. Baseball […]


The New Rules of Risk

From C.J. Prince writing for Chief Executive… One thing is certain coming out of 2020: The global pandemic and recession will be followed by new challenges in the years to come—and if the past year-plus has taught boards anything, it’s that they have to find better ways to forecast those financial and non-financial risks and […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

By Bruce Hennes, Hennes Communications Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. […]


Attention: School Board Presidents, Superintendents & Education Attorneys

We are pleased to announce that Hennes Communications is now providing crisis management and crisis communications services to the Arizona School Boards Association (ASBA), giving their members access to our team 24/7/365.  Those services include pre-crisis planning, 24/7 crisis response, crisis/media training, litigation communications support, communications audits and tabletop drills. As has already been announced, […]


Hey ! Wait a Minute !

The Cleveland Metropolitan Bar Association has a new video series titled Hey ! Wait a Minute !, allowing their members to talk for just 60 seconds on topics of interest. Here, Bruce Hennes uses his minute to talk about “The Court of Public Opinion.” For the short video, click here. In our last issue, Bruce […]


Lawyers & Outrage Management – What Can Outrage Management Offer the Legal Process?

In the last issue of this newsletter, we brought to you Part #1 of an article written by Dr. Peter Sandman titled Lawyers and Outrage Management – Why Do Attorneys Usually Dislike Outrage Management?  You can read that article here.  We hope you agree that this article is still very much on-point and relevant, with lessons […]


Lawyers & Outrage Management – Why Do Attorneys Usually Dislike Outrage Management? 

Regular readers of this newsletter know that one of our favorite writers and consultants is Dr. Peter M. Sandman. Creator of the “Risk = Hazard + Outrage” formula for risk communication, Peter Sandman is one of the preeminent risk communication speakers and consultants in the United States today, and has also worked extensively in Europe, […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


Tips for Communicating Internally and Externally in a Divided Country

From Nicole Schuman and Seth Arenstein writing for PR News: There’s no question that the country is divided. That was so before the Nov. 2020 elections. Perhaps more so now. Last weekend (Jan. 9-10) pollster Frank Luntz surveyed 800 people who voted for the president in November. His findings illustrate the country’s political divisions. Most, if not […]


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