By Julianna Jacobson, writing for PR News In the last few days, major platforms relying on AWS experienced widespread outages, leaving users locked out, brands scrambling internally and support teams overloaded with frustration they didn’t create but are expected to fix. What happened was bigger than a technical disruption: it was a trust disruption. And when your company […]
Editor’s Note: Ever since we began training clients in media relations, we’ve strongly cautioned them about the risks of going off the record, speaking on background or using any other variations of sharing sensitive information. It’s nothing like what you see in the movies, where someone says, “This is off the record,” and the reporter […]
By Ioana Good and Natalie Magierski, writing for Strategies & Voices According to a recent study shared by Cision, “45% of communications leaders identified content creation as a top priority; however, only 33% rate themselves as ‘excellent’ at articulating a compelling brand story.” As communicators and strategists, we understand the importance of telling a story authentically […]
By Dan Stoneking, writing for Homeland Security Today The classic 2003 children’s movie, Finding Nemo, shares several important lessons. Among them are working through anxiety, overcoming fear, gaining confidence, and learning to trust. These same themes envelop emergency managers and crisis communicators when we seek to find truth. Unfortunately, finding truth is a real-world adult challenge. […]
From Billy Heyen, writing for The Sporting News It’s one of those things you wonder, sitting on your couch, watching an MLB game. Take, maybe, a World Series game between the Los Angeles Dodgers and Toronto Blue Jays. They’re throwing a lot of baseballs out of play, aren’t they? How many of those do they have? You could […]
The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad. Introduction by Allison Girvin, Hennes Communications In today’s digital landscape, a brand crisis can erupt in hours. As Cracker Barrel’s recent logo controversy shows, it can be fueled not […]
Introduction by Thom Fladung, Hennes Communications Forty-three years ago, Tylenol and its then-parent company Johnson & Johnson faced an existential crisis: Someone – who has never been caught – tampered with bottles, added poison and people died. The company’s response of immediately pulling 31 million bottles off the shelves and keeping Tylenol off until the […]
By: Silvia Quevedo for American Society of Association Executives One simple shift in language can help boards and leaders break out of old patterns and drive strategic, future-focused thinking—even amid current challenges in the U.S. Learn how (and why) to make this change with real-world examples that demonstrate how small wording adjustments inspire bigger impact. […]
By Laura Dunford for Minnesota Council of Nonprofits As Minnesotans continue to mourn the political assassination of Representative Melissa Hortman and her husband Mark Hortman, as well as the politically motivated attack against Senator John Hoffman and his wife Yvette, Minnesota Council of Nonprofits unequivocally condemns all political violence. As the White House and congressional […]
By Ronn Torossian Typography shapes how audiences perceive, interpret, and connect with brand messages. Research from Monotype shows that typeface choices can increase positive consumer responses by up to 13%, demonstrating typography’s measurable impact on brand perception. Beyond mere decoration, fonts serve as visual voices that communicate brand personality, values, and credibility before audiences read […]