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Why CEOs Botch Media Interviews—and Ways You Can Help Them

By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]

An Ex-FBI Agent Explains How to Recognize the Power Dynamics in a Room

By Stephanie Vozza for Fast Company You’ve decided to ask for a raise. Should you go into your boss’s office first thing in the morning to get it out of the way? Or wait until the afternoon? Wait until tomorrow? Your chances of success will depend on your ability to read the room. Paying attention to […]

Why Are Corporate Boards Doing the Opposite of What Consumers Want?

By Kimberly Whitler, Julia Mahoney and Mary Kate Cary for Directors & Boards The recently released third-quarter results for AB InBev, the company formerly known as Anheuser-Busch, were stark. U.S. revenue and EBITDA declined by 13.5% and 29.3%, respectively, driven by a decline in Bud Light sales following the April 2023 Dylan Mulvaney influencer debacle. […]

Once Reputation Is At Risk, So Is Money. That’s When Companies Turn to Crisis PR

By Eva Rothenberg for CNN Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations. It’s a specialty of PR dealing with protecting reputation, because a blow to […]

Three Strategies for Effective Communication Between Your Board and Members

By Hannah Carvalho for Associations Now Every board wants to feel like they understand the association’s members and their needs. But that’s not always easy, especially since every organization is composed of members with different viewpoints and backgrounds. “The board wants to understand the wishes of the membership and feel like they are connected,” said […]

How to Brief a Senior Executive

By Grant T. Harris for the Harvard Business Review Find the “Crucial Nodder” Briefing a senior executive is an art and adept White House staffers do it every day under the most stressful of circumstances. They’re masters of compressing the right information into the right amount of time, no matter how complex the topic or […]

Navigating a Nonprofit Leader’s Hesitancy Around Thought Leadership

By James Seaton for PRNews Nonprofit executives often build up years of experience addressing gaps in education, affordable housing, healthcare, animal welfare, voter registration and other social issues that can be leveraged through thought leadership in the media. Yet it can be easy for them to shrink at the opportunity. Their hesitations are grounded in […]

Closures, Consolidations and Downsizings: Using Crisis Communications Principles to Share Bad News

By Nora Jacobs, Hennes Communications Executive Summary Business closures, consolidations and downsizings can be difficult decisions for organizations to make. These decisions can affect employees, clients, vendors, and local officials, and can have a significant impact on the reputation of the organization. To effectively communicate these decisions, a comprehensive communication strategy is necessary, much like […]

How to Keep a Change From Becoming a Crisis

By Linda Varrell for Mainebiz Over the past year, I’ve received twice as many calls for crisis communications than in the 15 years since I launched Broadreach Public Relations. And none of them had anything to do with COVID. In some of the cases, organizations were already in the throes of Def Con One, worst-case […]

Are Boards Ready for the Next Crisis?

By Mark Athitakis for Associations Now These are high times for high anxiety among leaders. Last week, many of them convened in Davos, Switzerland, for the World Economic Forum (WEF), and the new PwC Global CEO Survey released there revealed a lot of pessimism in the C-suite. For instance, nearly three-fourths of the CEOs surveyed […]

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