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Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


When Should You Correct Fake News on Social Media Sites?

by Howard Fencl, Hennes Communications The tempo of client calls we field about dealing with social media misinformation continues to increase. Our mantra has always been: Stridently correct factual errors the second you see them  posted. But what if you get wind that a disgruntled former employee or a special interest group is planning to […]


One-Dose Two-Dose Vaccine Risk Communication: Another Impossible Thing to Believe Before Breakfast

From our esteemed colleague, Dr. Peter Sandman, one of the country’s foremost experts in the field of risk communications, comes this clear-eyed assessment of the way government officials are talking about the COVID-19 vaccine, not with clarity but with a multitude of confusing messages. If you agree with Dr. Sandman’s observations, we hope you’ll consider […]


Political Action Committee & Personal Political Contributions Revisited – Might This Be Only of Passing Interest?

The National Law Review   By Bruce Hennes, Hennes Communications After publication of our article in the National Law Review on January 16, Political Action Committee & Personal Political Contributions Become the Next Reputational Challenge for Law Firms & Their Clients, we heard from an attorney from a large firm who raised the issue of “staying […]


Will You Require Employees to Get a COVID-19 Vaccine?

Jackie Wiles, writing for Gartner: As your organization considers its vaccination strategy, think carefully about what you plan to communicate to, and ask of, employees. As COVID-19 vaccination distribution begins, organizations everywhere have critical decisions to make about their vaccination policies. A Gartner poll of more than 100 HR leaders shows that most will encourage, […]


Tips for Communicating Internally and Externally in a Divided Country

From Nicole Schuman and Seth Arenstein writing for PR News: There’s no question that the country is divided. That was so before the Nov. 2020 elections. Perhaps more so now. Last weekend (Jan. 9-10) pollster Frank Luntz surveyed 800 people who voted for the president in November. His findings illustrate the country’s political divisions. Most, if not […]


Personal Security Considerations

In recent months, the U.S. has experienced civil unrest across various jurisdictions. Due to continued sociopolitical issues, there remains a potential for further unrest. Domestic terrorists and other violent extremist actors may continue to leverage peaceful protests to attempt to incite hate, destroy critical infrastructure, and inflict bodily harm. Extremist actors have also used rhetoric […]


Building Trust in a Time of Turbulence

Our country is still working to make sense of the events in Washington DC on January 6th and many organizations are wondering how to maintain business-as-usual in a world already buffeted by almost a year of Covid-related disruption and tragedy.  This piece by Weber Shandwick, a global communications firm we know and respect, not only […]


The Pandemic Tunnel – Guidance for Education Officials

What to Say to Students, Employees, Students, Parents, Taxpayers, Colleagues & Other Stakeholders This Winter about COVID-19 and the Vaccine By Dr. Peter Sandman (abridgement by Bruce Hennes) Editor’s Note from Bruce Hennes, CEO, Hennes Communications:  Given mixed, confusing and contradictory messages coming from government officials, public health experts and the media about the pandemic and […]


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