In recent years, it seems nearly every PR firm now claims to offer crisis communications. If an agency already sells marketing plans, product launches, social media, branding, employee engagement, investor relations, and digital marketing — it’s all too easy to simply add “crisis communications” to the list, often without experienced professionals to back it up. […]
By Ioana Good, Natalie Magierski for Strategies & Voices According to a recent study shared by Cision, “45% of communications leaders identified content creation as a top priority; however, only 33% rate themselves as ‘excellent’ at articulating a compelling brand story.” As communicators and strategists, we understand the importance of telling a story authentically and meeting […]
By Nicole Teidi for PRNews When King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging. At a time of rising tension between the United States and Canada over trade disputes, energy policy and shifting geopolitical alliances, […]
Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. – Wikipedia Over the last […]
By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]
By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]
By Katie Suiters for PRNews For many companies, CEOs are seen as the default spokesperson. They’re the face of the company. But that doesn’t mean the media always sees them as the best source. New data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means […]
By Laura Hazard Owen writing for Nieman Lab… There’s a lot out there to leak. The second Trump administration, historically unfriendly to the press, has thrown Washington into chaos. Tens of thousands of federal employees have been placed on leave or fired as billionaire Elon Musk’s DOGE tries to gut the government. And taxpayer-funded data is being destroyed. Amid […]
By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.” This one is. Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven […]
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