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7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


The Staff of Uvalde’s Local Paper Cover the Worst Day of Their Lives

From Rachel Monroe, writing for The New Yorker – The paper’s employees lost neighbors, acquaintances, and a daughter in a school shooting. Then they had to report the story. The news, as it initially came over the police scanner in staticky bursts of information, was confusing. A shooting, a car crash, a man with a […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand

From Jay Harrington writing for Attorney at Work…Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our […]


Corporate America Doesn’t Want to Talk Abortion, but It May Have To

Business leaders, who have increasingly waded into social issues like racial equity and voting rights, now face whether to comment on abortion.  A recent New York Times story talks to corporate executives, business professors and others about that decision and provides examples of what some businesses are choosing to say. From Emma Goldberg, Alisha Haridasani […]


7 Tips for Organizational Resilience All Year Round

From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]


Tips for Creating Powerful, Pithy and Publishable Soundbites

From Jonah Bryson, writing for PRNews… The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have […]


Attention Ohio Mayors & City Managers

A Crisis Can Occur Anytime & Anywhere In the immediate aftermath of a major incident, such as a mass shooting at a mall, restaurant, school, or faith-based location, the police chief and other first responder agencies will likely be lead spokespersons.  But “major incidents” could turn into multi-day or multi-week events.  Some of those include […]


‘Off the Record’ – Think Long and Hard Before Using

By Bruce Hennes, Hennes Communications… A reporter wants to interview you, but you don’t want to be identified as the source of the information.  What do you do? The first thing to do is to ask yourself if the risk is worth it. Even if you follow everything we suggest below, what might the repercussions […]


Volodymyr Zelenskyy is Unfiltered, Unadorned, and Unafraid. He’s Writing the Future of Crisis Leadership.

From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]


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