Traditional public relations is designed to attract more attention to your business – to sell more products or services, to attract or retain employees, to increase publicity. That’s the last thing you want in a crisis! When we get called into a crisis, our job is to make the story shorter, make the story better, or make the story go away. That requires an approach far different than what most public relations professionals are trained to do.
How you communicate in a crisis can make the difference in whether your company’s profitability, and maybe even its long-term survival. When the stakes are high, you need a crisis communications expert.
Bruce’s message is important and powerful.