By Rolf Olsen for Leidar The world was turned on its head by the onslaught of COVID-19, leaving many businesses struggling to survive and thrive. Despite this upheaval, the fierce pursuit of success through mergers and acquisitions (M&A) has continued. In 2021 alone, a staggering $5 trillion was spent on M&A activity, a testament to the enduring […]
By Thomas Mustac for PRNews A fascinating case study on crisis communications is currently unfolding in the cereal aisle. It involves Kellogg’s, the global brand that brings Frosted Flakes, Rice Krispies and other cereal staples to supermarkets around the world. The crisis stems from a Kellogg’s marketing campaign, launched nearly two years ago, that suggested […]
By Thom Fladung, Hennes Communications Today’s assignment: Search “crises and schools” in a Google news search. You’ll find 382,000 results. Here’s a quick headline sample: A Crisis of School Absences Mental health crisis in schools: 4 ways educators can take action Report: Schools Won’t Recover from COVID Absenteeism Crisis Until at Least 2030 Crisis In […]
From Jeff Haden, writing for Inc… It’s easy to assume Steve Jobs — like any extremely successful person — was somehow made differently. That he possessed certain innate qualities. Talent. Perseverance. Creativity. Intelligence. Emotional intelligence. (OK, maybe not that one.) It’s easy to assume that who he was inside, and what that allowed him to do, made all the difference. Yet Steve Jobs wasn’t […]
By Shahar Silbershatz for PRNews How much damage can a corporate crisis do? Quite a lot, it turns out. In 2018, The Economist looked at eight of the most notable crises from this century and found that the companies involved were worth, on average, 30% less today than they would have been had the crisis in question […]
By Justin Joffe for CommPRO In last fall’s Ragan and HarrisX survey, communications leaders and CEOs both rated employee communications as the top way to bring value to their organizations — but comms leaders also said it’s the top function their org needed to improve on. While there are many forums and touchpoints for directly reaching […]
Introduction by Bruce Hennes, Hennes Communications Taylor Swift’s Eras Tour has transcended mere musical performance to become a sweeping cultural and economic force, projected to gross over $1 billion and potentially injecting $5 billion into the global economy through related consumer activities. This surge in economic activity, termed “Taylornomics,” underscores the immense influence Swift and […]
By Eric Rose for PRNews This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the Southern California region and its 2024 internal community outreach plans. As the […]
By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]
By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]