By Steve Smith for PRWeek Early in my career, one of my most dreaded assignments — aside from telephone call-downs — was requesting a correction from a journalist on a story that I secured for a client. For many PR pros, this is an intimidating ask of a journalist’s time. Many PR pros would probably […]
By Dan Stoneking and Ed Conley for Homeland Security In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene has starkly illustrated how false narratives can exploit the chaos, undermining trust in relief agencies and governmental institutions. As crisis communicators, our role […]
From The Madras Tribune Cyber security companies have made global headlines recently with a series of significant incidents which caused widespread disruption. The CrowdStrike incident is estimated to have cost Fortune 500 companies as much as $5.4bn, according to Parametrix analysis. The Okta data breach and Ivanti Virtual Private Network (VPN) vulnerabilities raise similar concerns about the impact […]
By Mandy Bray for Hubspot Every public relations pro has a few war stories. They come out in hushed tones from time to time, the story about that crisis, how it unfolded, and what it was like to be in the room where decisions were made. When this happens, lean in closer: that’s when you’ll hear the […]
By Stefanie M. Marrone for The Social Media Butterfly As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about […]
By Neil Courtis and Steve Dalton for Harvard Business Review Much has been written about the benefits of networking when you’re looking for a job. The problem is, you’re unlikely to receive any of those benefits if you don’t follow up after the meetings you’ve requested — and that’s a surprisingly common failing. Recently, before […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Thomas Mustac for PRNews Having a campaign go viral on social media is every brand’s dream. Having a complaint go viral, on the other hand, is every brand’s nightmare. California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. The customer involved shared her frustration […]
By Scott Juba, Hennes Communications, of counsel As we all know, sometimes the loudest voices online are not the most accurate. The CEO of one organization experienced that firsthand amid a reputation-threatening situation. In such instances, there will almost always be people who spread misinformation online. Particularly troubling, though, was one individual whose misinformation appeared […]