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Language: The Importance of Precision & Avoidance of Traps

Precision can be described as the quality, condition or fact of being exact and accurate.  Precision is essential, precision is intricate, and precision is beautiful; more than anything else, precision is necessary.                                               […]


Experiencing a Media Smear

We often counsel clients who have been wrongly accused to tell their side and do everything possible to get ahead of the story.  But sometimes, there aren’t any good choices, especially if the client’s most prized possession is his or her integrity.  While we can’t vouch for this man’s integrity, we thought this story was […]


Free Webinar – Getting to the Truth: How to Detect Fake News

Speaker:  Thom Fladung, Managing Partner, Hennes Communications Thursday, October 13th, 2022 | 12:00 – 1:00 PM Eastern Daylight Time (GMT-4) Fake news is not new news. Masters of the art include Benjamin Franklin. But in the digital media era, when information – true and false – travels in seconds, fake news has become a prevalent […]


Can You Inoculate People Against Misinformation Before They Even See it? This Study Says Yes

By Jon Roozenbeek, Sander van der Linden and Stephan Lewandowsky for Nieman Lab   From the COVID-19 pandemic to the war in Ukraine, misinformation is rife worldwide. Many tools have been designed to help people spot misinformation. The problem with most of them is how hard they are to deliver at scale. But we may […]


Making Media the Enemy Amid an ‘Information Crisis’ Won’t Restore Public Trust

Introduction by Bruce Hennes, Hennes Communications Along with the sheer horror and heartbreaking tragedy of the massacre at the Robb Elementary School in Uvalde, Texas, we have been witness to an “information crisis,” in the words of Marc Duvoisin, editor in chief of the San Antonio Express-News. As the Washington Post pointed out in a […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


The Staff of Uvalde’s Local Paper Cover the Worst Day of Their Lives

From Rachel Monroe, writing for The New Yorker – The paper’s employees lost neighbors, acquaintances, and a daughter in a school shooting. Then they had to report the story. The news, as it initially came over the police scanner in staticky bursts of information, was confusing. A shooting, a car crash, a man with a […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand

From Jay Harrington writing for Attorney at Work…Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our […]


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