From Jay Harrington writing for Attorney at Work…Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our […]
From Vulture.com: The public transformation of Bruce Jenner to Caitlyn has been, by all accounts, a smashing success. Her cover profile and photo spread in Vanity Fair were greeted with rave reviews. She became a Twitter superstar overnight. Even Jon Stewart was amazed at how well the media covered her debut (well,mostly). The rollout didn’t happen by […]
[by Howard Fencl, APR] For all the things we do not yet know about the deadly Ebola virus, we do know this: it mercilessly attacked Texas Presbyterian Hospital’s reputation. No hospital in the United States had yet diagnosed a patient with Ebola when Thomas Duncan showed up sick at the Dallas hospital on Sept. 25. […]