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2018’s Best Crisis Management Response: The Crisis Was Live, Southwest Airlines Was Ready

By Thom Fladung/Hennes Communications We’re hard-wired to hope bad news goes away. And when that hope is dashed, as it so often is, we hope that the fewest number of people possible find out about our bad news. So, imagine your bad news being broadcast live to potentially millions of people. That’s what Southwest Airlines […]


Q&A: Is telling the truth really always a good idea for crisis communications? I see plenty of people caught up in crises who I don’t think are telling the truth.

Telling the truth is an absolute necessity if you or your organization is caught up in a crisis. First, of course, it’s the morally right thing to do. But if morals aren’t your cup of tea, pragmatically it’s the right thing to do. The truth will come out. And if the truth shows you’ve been […]


With Cybersecurity #1 Feared Threat, Here’s How To Boot Up Your Crisis Communication Plans

By Thom Fladung/Hennes Communications When working with companies and organizations on crisis communication plans, we ask a simple question to the leadership team: What keeps you up at night? The #1 answer for businesses across the world is becoming clear: cybersecurity. Infosecurity Magazine, citing the 11th Annual Survey of Emerging Risks involving 200 risk managers […]


Google+ Earns Minus For Mishandling Bad News

By Thom Fladung, Managing Partner, Hennes Communications   Here are three immutable laws of bad news about you or your organization: The bad news won’t go away. People will find out about the bad news. If they find out you covered up the bad news, you now have worse news. One of the most recent […]


Lessons From a School on Handling Social Media Crises

By Thom Fladung/Hennes Communications It’s back to school time. And class is now in session on how to handle a social media crisis. On the Sunday of Labor Day weekend in 2017, the leadership team at a school that Hennes Communications has worked with got wind of a tweet. The tweet was directed at the […]


The Cleveland Browns on HBO’s ‘Hard Knocks’: A Weekly Reputation Management Tutorial

[By Thom Fladung, Hennes Communications] Tell the truth. Tell it all. Tell it first. Tell it fast. Tell it on “Hard Knocks.” OK, that last one about HBO’s Emmy Award-winning inside look at a National Football League team’s training camp is not one of our fundamental principles at Hennes Communications when we’re working with clients […]


Facebook Adopts ‘Community Standards’ – Have You?

[By Thom Fladung/Hennes Communications] Facebook recently revealed what content it’s going to allow its users to post – and what’s not allowed. If you have social media channels like a Facebook page that invites comments or a website or some other digital platform where people can comment, you should do the same. The Bay Area […]


Bot or Not? The Answer Can Help Your Crisis Communications Response – and Protect Your Reputation.

[By Thom Fladung/Hennes Communications] Talk to a bot lately? If you’re on Twitter, chances are decent you have. Bots are automated accounts that have proliferated in social media networks, particularly Twitter and Instagram. They appear to be real people. “They come in all shapes and sizes, and they are borderline perfect,” a story in Forbes […]


Better Ingredients. Better Pizza. Bad Apologies: Papa John’s

By Thom Fladung/Hennes Communications   Papa John’s has delivered the latest example of a too-little, too-late, too-lame apology. As noted just about everywhere, including CNN, Papa John’s attempted to apologize on Twitter, in a series of tweets, after CEO John Schnatter said on an earnings call that sales of the official pizza of the NFL […]


Fake News: The Real History – and How to Deal with It Today If You’re a Target

By Thom Fladung/Hennes Communications In 1782, Benjamin Franklin, while serving as American ambassador to France, reported a shocking story. American revolutionary soldiers had found bags with more than 700 scalps of soldiers, boy, girls and even infants. The massacre, Franklin wrote, was the work of Indians who were allied with King George. And the Indians […]


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