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Lessons From the Pandemic: Gearing Up for the 2021-22 School Year

By Thom Fladung, Hennes Communications Congratulations, School Leaders. You survived 2020-21 – a school year unlike any other, featuring the continuation of a public health pandemic, the most hyper-charged political atmosphere in memory and social justice issues that roiled the nation. Your reward: Start getting ready for 2021-22. But unlike, say, January 2020, when we […]


Beware Humor on Social Media – the Joke May Be on You and Your Reputation

By Thom Fladung, Hennes Communications The funny thing about trying to be humorous on social media is that it’s too often not funny – and can be quite damaging. Exhibit 1: On March 8, Burger King United Kingdom posted this to Twitter: “Women belong in the kitchen.” On International Women’s Day. The motivation actually was […]


Is Fighting Fake Videos Mission Impossible? No, But Tom Cruise Fakes Show Online Threats Rising

By Thom Fladung, Hennes Communications Deepfake videos have been making news and shaking up people who worry about truth and fact for several years now. The recent release of Tom Cruise deepfakes on Tik Tok shows the technology has reached a new, disquieting level of realism. Chris Ume, the visual effects artist behind the Cruise […]


One More Crisis Communications Challenge For Educators: The 2020 Election

By Thom Fladung, Hennes Communications A few months into a school year unlike any other, administrators and teachers have been challenged to figure out: how to reopen safely; whether to have in-person classes, virtual classes or a hybrid; how to get students to and from school; whether and how to have sports and other extracurriculars […]


For Businesses Caught in the Crosshairs, Social Media Boycotts Mean More Than a Hill of Beans

By Thom Fladung, Hennes Communications Goya Foods President Bob Unanue recently went to the White House to announce a large donation by his company to food banks across the country – 1 million cans of chickpeas and an additional million pounds of food. With such a quintessential good news story, what could go wrong? Here’s […]


Practicing Law In The Public Spotlight

Attorney Jack Bacevice joined the Cleveland firm Mansour Gavin after years as an Assistant Director of Law for the city of Cleveland. He’s handled numerous high-profile cases and is very familiar with practicing in the court of law while the court of public opinion intently watches. We’ll periodically feature a Q&A with Jack and Hennes […]


Social Media And Elected Officials: Navigating Uncharted Territory

By Stephanie York/Hennes Communications Q. I work for a government agency and am an elected official. Our office maintains a social media presence, my campaign maintains a social media presence, and I also have a personal Facebook page. What should I do to be sure my “personal” pages are not subject to public records law? […]


Dark Side of Communications Turns Darker: Epstein, Twitter and Takeaways for Crisis Response

By Thom Fladung/Hennes Communications Even in this era, when the news barrage can be numbing, the report that Jeffrey Epstein had apparently hanged himself in jail and the immediate flurry of conspiracy theories took a run at qualifying as “shocking.” The least surprising element: Much of it started and played out on Twitter. In an […]


When to Respond on Social Media: Some Rules for the (Frequently Rough) Road

Q. How do I know whether I should respond to a negative social media comment about our organization?  A. We’ve worked with several clients recently that faced the challenge of negative social media posts going viral, attracting thousands of comments and shares and threatening the reputation of the organization involved. Before it reaches that crisis […]


Not On My Facebook Page: How Smart Companies Deal with Dumb Online Trolls

By Thom Fladung/Hennes Communications The reaction is typical. Watch what happens when a business, organization or news outlet removes a user’s post from a Facebook page, website or comment string. “Censorship!” “You’re violating my free speech rights!” “You’re trashing the First Amendment!” Well, no. None of that has happened. The laws around social media use […]


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