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Combating Uncertainty: How to Talk about COVID-19

[by Howard Fencl, Hennes Communications] The only thing certain about COVID-19 is uncertainty. That’s the primary challenge facing communicators as coronavirus clusters bloom and fatalities mount world-wide. But as Christopher Moore and John Kaag write in The Uncertainty Principle, “Humans crave certainty. We long to know what will happen, what to believe, and how to […]


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