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Lessons From the Pandemic: Gearing Up for the 2021-22 School Year

By Thom Fladung, Hennes Communications Congratulations, School Leaders. You survived 2020-21 – a school year unlike any other, featuring the continuation of a public health pandemic, the most hyper-charged political atmosphere in memory and social justice issues that roiled the nation. Your reward: Start getting ready for 2021-22. But unlike, say, January 2020, when we […]


Beware Humor on Social Media – the Joke May Be on You and Your Reputation

By Thom Fladung, Hennes Communications The funny thing about trying to be humorous on social media is that it’s too often not funny – and can be quite damaging. Exhibit 1: On March 8, Burger King United Kingdom posted this to Twitter: “Women belong in the kitchen.” On International Women’s Day. The motivation actually was […]


Is Fighting Fake Videos Mission Impossible? No, But Tom Cruise Fakes Show Online Threats Rising

By Thom Fladung, Hennes Communications Deepfake videos have been making news and shaking up people who worry about truth and fact for several years now. The recent release of Tom Cruise deepfakes on Tik Tok shows the technology has reached a new, disquieting level of realism. Chris Ume, the visual effects artist behind the Cruise […]


The Business of Requiring Masks: Have a Plan, Communicate Clearly

By Thom Fladung, Hennes Communications Ohio Gov. Mike DeWine, faced with escalating COVID-19 outbreaks across the state, has put businesses on notice: Require masks for employees and customers or risk being shut down. “As of today, every single one of our 88 counties has a high rate of virus spread, and areas of our state […]


How to Fumble Public Relations: Fire the Popular Head of PR

By Thom Fladung, Hennes Communications The Houston Texans have been one of the National Football League’s top underachievers this season. A playoff team last season, the Texans hit midseason at 2-6, the head coach was fired after an 0-4 start,   star defensive end J.J. Watt is expected to be traded after the season and star […]


One More Crisis Communications Challenge For Educators: The 2020 Election

By Thom Fladung, Hennes Communications A few months into a school year unlike any other, administrators and teachers have been challenged to figure out: how to reopen safely; whether to have in-person classes, virtual classes or a hybrid; how to get students to and from school; whether and how to have sports and other extracurriculars […]


In Ohio, a Newspaper Giant Is Beginning to Flex Its Reporting Muscle

By Thom Fladung/Hennes Communications Ohio’s biggest political scandal also has become the prime opportunity for Ohio’s newest, biggest newspaper company to show its stuff. Gannett Ohio was formed last November with the completion of the $1.2 billion merger of newspaper companies GateHouse and Gannett, forming the country’s largest newspaper company by far and creating a […]


For Businesses Caught in the Crosshairs, Social Media Boycotts Mean More Than a Hill of Beans

By Thom Fladung, Hennes Communications Goya Foods President Bob Unanue recently went to the White House to announce a large donation by his company to food banks across the country – 1 million cans of chickpeas and an additional million pounds of food. With such a quintessential good news story, what could go wrong? Here’s […]


Layoffs in Age of Coronavirus: Delivering News That Will Make People Hate You

By Thom Fladung/Hennes Communications The numbers are grim and grow more discouraging by the day. Tens of thousands of people are losing their jobs as businesses re-evaluate, retrench and dig in to adjust to a nationwide coronavirus shutdown. Companies and organizations from General Electric to the National Rifle Association to your favorite restaurant down the […]


Practicing Law In The Public Spotlight

Attorney Jack Bacevice joined the Cleveland firm Mansour Gavin after years as an Assistant Director of Law for the city of Cleveland. He’s handled numerous high-profile cases and is very familiar with practicing in the court of law while the court of public opinion intently watches. We’ll periodically feature a Q&A with Jack and Hennes […]


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