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Dark Side of Communications Turns Darker: Epstein, Twitter and Takeaways for Crisis Response

By Thom Fladung/Hennes Communications Even in this era, when the news barrage can be numbing, the report that Jeffrey Epstein had apparently hanged himself in jail and the immediate flurry of conspiracy theories took a run at qualifying as “shocking.” The least surprising element: Much of it started and played out on Twitter. In an […]


When to Respond on Social Media: Some Rules for the (Frequently Rough) Road

Q. How do I know whether I should respond to a negative social media comment about our organization?  A. We’ve worked with several clients recently that faced the challenge of negative social media posts going viral, attracting thousands of comments and shares and threatening the reputation of the organization involved. Before it reaches that crisis […]


An Independence Day Salute to Our Founding Fathers of Fake News

By Thom Fladung/Hennes Communications This 4th of July, amid the fireworks, hot dogs and parades, let’s remember another grand American tradition: making stuff up. Or, as John Adams noted with delight in his diary in 1769, he’d spent the evening in “a curious employment. Cooking up Paragraphs, Articles, Occurrences etc. – working the political Engine!” […]


Want A Good Answer Amid A Crisis? Know The Question Before It’s Asked

By Thom Fladung/Hennes Communications The Q&A session is a staple of leadership, whether those questions come at you in employee meetings, community forums or in an interview with a journalist. It can be challenging in any setting. But doing a Q&A amid a crisis or serious issue your company or organization is facing ratchets up […]


Want To Sell the CEO On A Crisis Communications Plan? Sell The Attorney First

Q: How do you convince leadership that creating a crisis communications plan is a good idea?  A: We get it. People don’t want to think about their businesses or organizations being thrown into a crisis because there’s been a data breach, or an allegation of sexual harassment, or an inappropriate social media post. And who […]


Not On My Facebook Page: How Smart Companies Deal with Dumb Online Trolls

By Thom Fladung/Hennes Communications The reaction is typical. Watch what happens when a business, organization or news outlet removes a user’s post from a Facebook page, website or comment string. “Censorship!” “You’re violating my free speech rights!” “You’re trashing the First Amendment!” Well, no. None of that has happened. The laws around social media use […]


Q&A: Is telling the truth really always a good idea for crisis communications? I see plenty of people caught up in crises who I don’t think are telling the truth.

Telling the truth is an absolute necessity if you or your organization is caught up in a crisis. First, of course, it’s the morally right thing to do. But if morals aren’t your cup of tea, pragmatically it’s the right thing to do. The truth will come out. And if the truth shows you’ve been […]


With Cybersecurity #1 Feared Threat, Here’s How To Boot Up Your Crisis Communication Plans

By Thom Fladung/Hennes Communications When working with companies and organizations on crisis communication plans, we ask a simple question to the leadership team: What keeps you up at night? The #1 answer for businesses across the world is becoming clear: cybersecurity. Infosecurity Magazine, citing the 11th Annual Survey of Emerging Risks involving 200 risk managers […]


Lessons From a School on Handling Social Media Crises

By Thom Fladung/Hennes Communications It’s back to school time. And class is now in session on how to handle a social media crisis. On the Sunday of Labor Day weekend in 2017, the leadership team at a school that Hennes Communications has worked with got wind of a tweet. The tweet was directed at the […]


Facebook Adopts ‘Community Standards’ – Have You?

[By Thom Fladung/Hennes Communications] Facebook recently revealed what content it’s going to allow its users to post – and what’s not allowed. If you have social media channels like a Facebook page that invites comments or a website or some other digital platform where people can comment, you should do the same. The Bay Area […]


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