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The Cleveland Browns on HBO’s ‘Hard Knocks’: A Weekly Reputation Management Tutorial

[By Thom Fladung, Hennes Communications] Tell the truth. Tell it all. Tell it first. Tell it fast. Tell it on “Hard Knocks.” OK, that last one about HBO’s Emmy Award-winning inside look at a National Football League team’s training camp is not one of our fundamental principles at Hennes Communications when we’re working with clients […]


Bot or Not? The Answer Can Help Your Crisis Communications Response – and Protect Your Reputation.

[By Thom Fladung/Hennes Communications] Talk to a bot lately? If you’re on Twitter, chances are decent you have. Bots are automated accounts that have proliferated in social media networks, particularly Twitter and Instagram. They appear to be real people. “They come in all shapes and sizes, and they are borderline perfect,” a story in Forbes […]


Better Ingredients. Better Pizza. Bad Apologies: Papa John’s

By Thom Fladung/Hennes Communications   Papa John’s has delivered the latest example of a too-little, too-late, too-lame apology. As noted just about everywhere, including CNN, Papa John’s attempted to apologize on Twitter, in a series of tweets, after CEO John Schnatter said on an earnings call that sales of the official pizza of the NFL […]


Fake News: The Real History – and How to Deal with It Today If You’re a Target

By Thom Fladung/Hennes Communications In 1782, Benjamin Franklin, while serving as American ambassador to France, reported a shocking story. American revolutionary soldiers had found bags with more than 700 scalps of soldiers, boy, girls and even infants. The massacre, Franklin wrote, was the work of Indians who were allied with King George. And the Indians […]


ESPN Striking Out at Transparency in Jemele Hill Suspension

[By Thom Fladung/Hennes Communications]   In the years I was helping run newsrooms, one of my least favorite experiences was being in the news. Odd sounding, I know, in that I spent 33 years putting people, businesses and other organizations in the news. Hypocritical? Perhaps. Almost always, though, if one of my newspapers was in […]


Lessons From Google’s Search To Protect Its Reputation

By Thom Fladung/Hennes Communications Any business leader who’s been caught in a hailstorm of criticism after an internal matter went viral must have had a surge of schadenfreude watching the Google diversity memo controversy. Google leadership was immersed in a crisis over an internal memo in large part because, well, people could Google it. Beyond […]


The New Law of Litigation Communications: Your Case Will Now Be Heard – On Facebook

By Thom Fladung, Hennes Communications The Court of Public Opinion is now in session. In fact, it’s always in session – on Facebook, Twitter, Instagram and other social media outlets. The practice of litigation communications or litigation public relations is young, as legal and communications matters go, emerging in the early 1980s, according to many […]


Fox News Followed The Money In Firing O’Reilly – And Failed Crisis Communications Test

By Thom Fladung, Hennes Communications The axe that hovered for weeks finally fell on Wednesday as 21st Century Fox announced that Bill O’Reilly would not be returning to Fox News Channel, the cable news outlet O’Reilly helped build, in the wake of a string of explosive sexual harassment claims, broken by the New York Times. […]


Trump and Twitter and Trepidation – Oh My: Some Calming Crisis Management Advice

[By Thom Fladung, Hennes Communications] Stop me if you’ve heard this one: Your reputation is at risk on Twitter and the risk may be triggered by the President of the United States of America. Of course you’ve heard that one. You’ve probably seen the tweets and the stories that followed about New Balance  and Nordstrom and Toyota […]


Crisis Communications Expert: Dealing With Your Audience’s Bias – and Your Own

By Hennes Communications Welcome to the Golden Age of confirmation bias. An ancient phenomenon, confirmation bias — the tendency of people to seek out information and points of view they agree with – has references stretching back to Greek historians. As we wrote about a year ago, confirmation bias and its close cousin “the backfire […]


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