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Steve Jobs’s Nervousness Before His First TV Interview 46 Years Ago, Proves Even Geniuses Have to Start Somewhere

From Jeff Haden, writing for Inc… It’s easy to assume Steve Jobs — like any extremely successful person — was somehow made differently. That he possessed certain innate qualities. Talent. Perseverance. Creativity. Intelligence. Emotional intelligence. (OK, maybe not that one.) It’s easy to assume that who he was inside, and what that allowed him to do, made all the difference. Yet Steve Jobs wasn’t […]


Why CEOs Botch Media Interviews—and Ways You Can Help Them

By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]


Is the CEO Really Your Best Crisis Spokesperson?

From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]


10 Tips to Craft Compelling Pitches in a Skeptical Media World

By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]


Why ‘Off the Record’ is a High-Wire Act Best Avoided

By Hennes Communications Q:  A reporter wants to interview me, and I don’t want to be identified as the source of the information.  What do I do? A:  The reporter’s goal is to interview you with no strings attached – everything you say and do can be reported. This is called “on the record” and […]


What Transparency Means Now for Leaders

By Mark Athitakis for Associations Now The past few years may well be remembered as a time when transparency was a major source of concern for leaders and their stakeholders. Like you, I probably consumed too much information about what Elon Musk was and wasn’t being forthright about at X; meanwhile, the calls for leaders […]


When Not to Pitch a Story

By Arthur Solomon for PRNews Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other non-essential products, when all aspects of the media are covering the Israeli-Palestinian situation almost 24 […]


An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion

Need an end-of-the-year CLE? An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion Monday, December 11 9:00 am – 10:30 am eastern time 1.5 hours of CLE | Online via Zoom only To register, click here Today, with the ubiquity of the internet, the legal battlefield must include the Court of Public […]


Speak Up or Shut Up? The Great Communication Conundrum

Tony Jaques, Director of Issue Outcomes Pty Ltd, is both colleague and friend.  Writing from Australia, he offers solid advice about when to speak – and when not to speak.  Let’s see what he has to say… When you’re in the public spotlight over a high-profile issue, the first question is often: “What shall we […]


How One Reporter Covers the US Open for Newspapers All Over the Country

By: Pete Croatto for Poynter Michael J. Lewis annually covers the U.S. Open, professional tennis’ fourth and final grand slam of the year. The Providence Journal puts in for — sponsors — his credential. Once among the throngs in Queens, New York, Lewis could also be writing on deadline for The Kansas City Star. Or The Cincinnati Enquirer. […]


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