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Crafting the First Statement in Crisis Situations: What To Say and When to Say It

By Nora Jacobs, Hennes Communications   For organizations responding to sudden, catastrophic crisis events, one of the most challenging decisions to make involves determining what to say and when to say it. Wait until all the facts have been gathered and you risk not being part of the critical first news cycle, which often sets […]


How Sincere Is Will Smith’s Video Apology?

By Kareem Abdul-Jabbar Four months after slapping Chris Rock in front of millions of people, Will Smith has posted an emotional video apology asking for forgiveness and understanding. Undoubtedly, the question in many people’s minds is whether the apology is a sincere expression of remorse or a desperate attempt to salvage an imploding career. Following […]


How to Admit You’re Wrong; Admitting Wrongdoing Isn’t a Failure, It’s an Opportunity

By Allie Volpe for Vox   Julia Strand was confident in her scientific findings when they were published in 2018. Strand’s research showed that when a circular beacon of light was present in a noisy setting, people expended less energy listening to their conversation partner and responded quicker than without the light. The feedback was […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.   […]


How PR Pros Can Avoid Overused Phrases to Express Sympathy

By Hinda Mitchell, with Inspire PR Group… Our nation has not been without a crisis for some time. In local communities, there are crises nearly every day. In families and relationships there are unfortunate, tragic events, unnecessary deaths, injuries and accidents. My purpose in writing is not to minimize any of these; each takes a […]


Jif Stuck in a Recall Jam Demonstrates a Teachable Moment

Introduction by Howard Fencl, Hennes Communications… It’s not even a guilty pleasure. I have unapologetically devoured ton upon ton of JIF peanut butter in my lifetime. And I’ll continue doing so. Not to denigrate Skippy or Peter Pan or the grocery store’s pricey boutique nut butter offerings, but I’ve been a Jif guy for a […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members

There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]


Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

From Jay Fitzgerald, writing for the Harvard Business School… Days after the mass school shooting in Parkland, Florida, in 2018, a shaken Ed Stack, then the CEO and largest shareholder of Dick’s Sporting Goods, decided it was time for his 850-store chain to pull certain guns off its store shelves. The accused 19-year-old shooter in […]


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