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Don’t Let Anyone Hijack Your Message

By Dustin Siggins for PRNews “Get the [heck] out of my face when I’m working….” That’s what CBS Miami sports reporter Samantha Rivera told the world after she now-famously stiff-armed a sports fan who tried to shove his way into her video report about the Stanley Cup. Over 12 million people have watched her keep stride as she […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


Explainer: What Does ‘Off the Record’ Mean?

By Nicole Schuman for PRNEWS What does it mean to agree to ‘off the record’? “Off the record” is a phrase that can be used by a journalist or communicator during an interview or conversation. Some communicators or sources may wish to remain anonymous, but provide useful information to a member of the media. Some […]


Remarks Made by Memphis Police Chief in Aftermath of Tyre Nichols’ Death – A Master Class for Crisis Communications

By Bruce Hennes, Hennes Communications In the aftermath of the death of Tyre Nichols at the hands of five police officers, the Memphis Police Chief chose not to stand behind the usual “This is a matter under investigation.”  Instead, she made remarks that were honest and, in my opinion, stunningly blunt.  Her outrage was evident […]


Media Training for Attorneys and Their Clients – Done on Your Schedule and at Your Convenience – In-Person or Remote

Whether it’s a staff meeting on Teams, a webinar on Zoom, a private conversation on FaceTime or a short training video you record on WebEx, it’s not just what you say, but how you say it. And if it’s an interview with a seasoned reporter, the stakes are even higher.  You must be prepared to […]


From a Police Department PIO: 10 Tips for Crisis Communications

Dionne Waugh, formerly a reporter and now a public information officer for the Boulder, Colorado Police Department, has deep experience helping police departments communicate with the public during critical incidents.  That experience includes a mass shooting in 2021 when 10 people lost their lives. In a recent article by Wayne Parham written for Police Magazine, […]


New Partnership with Hennes Communications Allows Seminar Participants to Earn Credit Toward Ohio University Online Graduate Certificate

University Teams with Crisis Communications Expert Bruce Hennes in New Offering A new partnership between Ohio University’s Scripps College of Communication and Hennes Communications will allow communication professionals the opportunity to earn one credit hour towards a 12-hour graduate certificate in crisis communication. Anyone attending certain seminars taught by Hennes Communications, a crisis communications firm based in Cleveland, […]


How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response

By Seth Arenstein for PRNEWS As PR pros know well, communicating isn’t difficult, until it is. Even the media-trained make mistakes, say things they regret, forget a key talking point, let a journalist’s question, or something else, distract them. Press conferences sometimes are especially difficult. Communicators urge executives that ignoring everything but the questioner is the best […]


Tips for Creating Powerful, Pithy and Publishable Soundbites

By Jonah Bryson for PRNews The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have to […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly […]


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