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Taylor Swift Shows Time Magazine’s Person of the Year Still Matters

By Tom Jones for Poynter Does Time magazine still matter? In recent years, there have been stories about the so-called demise of Time magazine. In fact, The Atlantic wrote a story with the headline: “Running Out of TIME: The Slow, Sad Demise of a Great American Magazine.” That was 10 years ago. Once upon a time, the weekly printed […]


When Not to Pitch a Story

By Arthur Solomon for PRNews Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other non-essential products, when all aspects of the media are covering the Israeli-Palestinian situation almost 24 […]


An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion

Need an end-of-the-year CLE? An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion Monday, December 11 9:00 am – 10:30 am eastern time 1.5 hours of CLE | Online via Zoom only To register, click here Today, with the ubiquity of the internet, the legal battlefield must include the Court of Public […]


PRovokeAP: Communicators Need An Arsenal Of Tools To Combat Disinformation

By Asiya Bakht for PRovoke Media As disinformation becomes rampant, communicators and brands need an arsenal of tools to combat it effectively. These could range from social listening tools to media intelligence tools that aid in identifying emerging threats and, at times, even mitigating them, helping you to stay prepared. This was view of the […]


Creating an Effective Press Kit: Key Components

By Katerina Antonova for PRNews Competing for journalists’ attention isn’t easy. Reporters are bombarded by numerous press releases and news tips every day. Naturally, not every story ends up being published, and not every expert gets a chance to see their name in a magazine. There are, of course, various tactics to help win the […]


Don’t Over-Think the Grim News from the Washington Post

By Jack Shafer for Politico It was 30 years ago that novelist-filmmaker-physician Michael Crichton lowered his stethoscope to the chest of the media business and denounced it as dying, if not dead. The diagnosis began as a National Press Club speech, but he promptly adapted it into magazine form and published it in Wired under the […]


Challenging the Next Generation to Communicate Preparedness

Introduction by Nora Jacobs, Hennes Communications “It seems that, just when a communication campaign has adapted to current trends, it is already out of date.” – Chris Sheach, Paul Smith’s College Creating crisis communications that resonate with a range of audiences has always been a challenge.  The advent of social media has made this task […]


The Decomposition of Rotten Tomatoes

By Lane Brown With Reporting by Luke Winkie for Vulture The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip. In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, […]


Body Language Told Me Everything I Needed to Know About the GOP Debate

From Joe Novarro, writing for Politico I learned that humans are fairly good at lying — but they’re lousy at concealing their true emotions, especially when stressed. We reveal our unspoken thoughts in our bodies: faces flushed with embarrassment, lips pursed at unwelcome questions, fingers covering the neck dimple when discussing a touchy subject. I […]


An Easy-to-Use Concise Guide to Conceiving, Shooting, Editing & Uploading a Video

By Nicole Schuman for PRNews No, it’s not just your kids constantly glued to their phone laughing at funny, breathtaking and incredible social videos. Everyone, from tots to grandparents, watch and share this visual content so it’s important to consider it as part of your strategy. According to HubSpot and Wyzowl research, “in 2023, people are […]


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