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Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


Deceit and Fake Journalism: Beware, You’re Always on the Record

By Howard Fencl, Hennes Communications Use gruesome video on the air or not? Name a suicide victim? Grant a silhouette interview and anonymity to a nervous informant? I found myself smack in the middle of innumerable heated ethical discussions – and sometimes knock-down-drag-out fights — over ethical issues throughout my 20-plus years managing TV newsrooms. […]


Remarks Made by Memphis Police Chief in Aftermath of Tyre Nichols’ Death – A Master Class for Crisis Communications

By Bruce Hennes, Hennes Communications In the aftermath of the death of Tyre Nichols at the hands of five police officers, the Memphis Police Chief chose not to stand behind the usual “This is a matter under investigation.”  Instead, she made remarks that were honest and, in my opinion, stunningly blunt.  Her outrage was evident […]


When Legal and Communications Collide: Making the Right Choice

By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad? Communication suddenly becomes much more challenging. As another old saying goes, “The gods of […]


The Age of Outrage: Crisis Management in Social Media Pile-Ons

By Howard Fencl, Hennes Communications There’s nothing the self-righteous embrace more than joining with their fellow self-righteous to gang up on some unfortunate target. The angrier the echo chamber, the better. Social media is their perfect rage machine. It’s where anonymous trolls can obsess and pile on. And they do it relentlessly and instantly over […]


How to Create a Crisis

GoLocal, an online publication in Providence, Rhode Island, recently wrote an editorial critical of recent decisions by  Rhode Island education officials.  The editorial creatively lists everything those officials have been doing to create a crisis juxtaposed with tips for managing a crisis the right way, written by Northeastern University’s Graduate School. We urge you to […]


Media Training for Attorneys and Their Clients – Done on Your Schedule and at Your Convenience – In-Person or Remote

Whether it’s a staff meeting on Teams, a webinar on Zoom, a private conversation on FaceTime or a short training video you record on WebEx, it’s not just what you say, but how you say it. And if it’s an interview with a seasoned reporter, the stakes are even higher.  You must be prepared to […]


New Partnership with Hennes Communications Allows Seminar Participants to Earn Credit Toward Ohio University Online Graduate Certificate

University Teams with Crisis Communications Expert Bruce Hennes in New Offering A new partnership between Ohio University’s Scripps College of Communication and Hennes Communications will allow communication professionals the opportunity to earn one credit hour towards a 12-hour graduate certificate in crisis communication. Anyone attending certain seminars taught by Hennes Communications, a crisis communications firm based in Cleveland, […]


Language: The Importance of Precision & Avoidance of Traps

Precision can be described as the quality, condition or fact of being exact and accurate.  Precision is essential, precision is intricate, and precision is beautiful; more than anything else, precision is necessary.                                               […]


Lawyers Should Not Rewrite Crisis Communications

Introduction by Bruce Hennes, Hennes Communications   Hennes Communications was founded in 1989 as a full-service public relations firm.  In 2001, after the 9/11 terrorist attacks, we became one of the few firms in North America focused exclusively on crisis management and crisis communications. Since then, we frequently work with attorneys, who tend to be the […]


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