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Lawyers Should Not Rewrite Crisis Communications

By Bruce Hennes, Hennes Communications

As many of you know, I spend much of my time these days traveling the country doing Continuing Legal Education (CLE) seminars on crisis management and communications.  For more information about the depth and breadth of those CLE’s, click here.

In short, I teach at attorneys how to tell the truth, how to tell it all, tell it first and tell it fast.

Frankly, I don’t know one single attorney that wants to lie.  But I do encounter many who want to deny the obvious, parse facts down to a micro-millimeter – and preserve everything for trial, despite the fact there’s a 97% chance that case is never going to actually go to trial.

I did over 50 of these CLE’s (and another 50 similar seminars for non-legal audiences) last year.  I’m not sure I convinced every single lawyer of this wisdom, but if head nods and anonymous post-CLE evaluations count for anything, I think my message got through.

So, I was most gratified to read in a recent issue of Finance Times an article written by attorney Michael Skapinker who wrote:

If you know anyone at Boeing, feel free to pass this along.

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