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Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]


Top Tips: How to Navigate a Negative Viral Trend

By Nicole Schuman for PRNews The words “TikTok Trend” can strike fear in many adults’ hearts. Some have led to Kia cars being hotwired, stolen and kids being charged with grand theft auto. The milk crate challenge led to many injuries. Another viral social media phenomenon, the Tide Pod challenge poisoned many teenagers who ingested the said pods. It can […]


Hotels in Crisis – Are They Ready to Communicate in an Emergency?

By Heather Sandlin for Hotel Owner ‘Six found dead at Grand Hyatt Bangkok.’  ‘Detectives investigating devastating Glasgow hotel fire’  ‘Woman found dead at five star Surrey hotel – man suspected of murder.’   These headlines from the BBC website and major newspapers, all from within the last three months, are a reminder of how often hotel owners […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


Online Rumors Sparked by the Trump Assassination Attempt Spread Rapidly, on Both Ends of the Political Spectrum

From The Conversation… In the immediate hours after the assassination attempt on former president Donald Trump on July 13, 2024, social media users posted the same videos, images and eyewitness accounts but used them as evidence for different rumors or theories that aligned with their political preferences. Among the deluge of rumors, one TikTok creator narrated […]


How America Turned Stories Into Weapons of War

From The New York Times… A story can entertain and inform; it can also deceive and manipulate. Perhaps few stories are as seductive as the ones we tell ourselves about ourselves — those reasonable, principled creatures so many of us presume ourselves to be. As Annalee Newitz writes in “Stories Are Weapons,” propaganda is premised […]


It’s Time Corporates Stopped Trying to be Political Players

From our good friend in Australia, Tony Jaques, at Issues Outcome.  Check out his website here. With universities tying themselves in knots over free speech and campus protests, and corporations struggling to decide what to say on high profile issues, it’s time to revisit whether management should speak up or shut up. Despite the headlines […]


Forget Storytelling. CEOs Must Learn Better Crisis Communication

Published by Tony Jaques for Managing Outcomes When responding to a crisis or a major issue, CEOs need to speak clearly, with authority and empathy. What then to make of the latest advice from consultants McKinsey, whose expert on “go-to-market and omnichannel strategy, agile sales and marketing transformation” proposes that Chief Executives should be their […]


Leading in a Crisis: Committing to Clear Crisis Communications

Why ‘meaning-making’ matters In every crisis, it is essential that government and public sector leaders provide a compelling story. A good crisis narrative teaches the public about the realities of the predicament. It conveys what leaders know, do not know and cannot know, and what they are doing to figure out as much as possible. […]


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