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7 Questions to Ask Before Hiring a Crisis Communications Firm

By Bruce Hennes, Hennes Communications Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. […]


Attention: School Board Presidents, Superintendents & Education Attorneys

We are pleased to announce that Hennes Communications is now providing crisis management and crisis communications services to the Arizona School Boards Association (ASBA), giving their members access to our team 24/7/365.  Those services include pre-crisis planning, 24/7 crisis response, crisis/media training, litigation communications support, communications audits and tabletop drills. As has already been announced, […]


Special Facebook Tools for Government Agencies and Nonprofits

By Stephanie York, J.D., Hennes Communications It’s worth stating over and over – social media is your organization’s most important tool to disseminate information to your stakeholders amidst a crisis. People who care most about you go to your website.  They follow your Twitter feed.  Many likely interact with you on your Facebook page. Because […]


Misinformation, Disinformation and Hoaxes: What’s the Difference?

From Michael J. O’Brien and Izzat Alsmadi, writing for The Conversation… Sorting through the vast amount of information created and shared online is challenging, even for the experts. Just talking about this ever-shifting landscape is confusing, with terms like “misinformation,” “disinformation” and “hoax” getting mixed up with buzzwords like “fake news.” Misinformation is perhaps the […]


Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


How Johnson & Johnson Could Regain Public’s Trust In Covid Vaccine Crisis

From Edward Segal, writing in Forbes… The decision to put the Johnson & Johnson Covid-19 vaccine on pause in the U.S. after six cases of blood clotting were linked to women who took the shot has forced the company to deal with yet another crisis situation. Hours after the pause was announced, the company said it would delay rolling out the vaccine in […]


Resuscitating CDC’s Reputation

Once again, we highlight the work of Dr. Peter Sandman, one of the country’s preeminent experts on the subject of risk communications. In this piece, Dr. Sandman writes about what the CDC needs to do to regain public trust in talking about coronavirus, the tug-of-war between science and politics and the avoidance of hubris. As […]


“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Why Women Face Different Standards on Zoom and What to do About It

By George Bradley, writing for PR News… Research from The Harris Poll shows 39 percent of women, but just 25 percent of men, turn off video during Zoom calls. That’s a fairly significant difference. In addition, when they turn on video, women are more likely than men to prepare (do their hair, change clothes or clean visible […]


Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


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