In recent years, it seems nearly every PR firm now claims to offer crisis communications. If an agency already sells marketing plans, product launches, social media, branding, employee engagement, investor relations, and digital marketing — it’s all too easy to simply add “crisis communications” to the list, often without experienced professionals to back it up. […]
By Ioana Good, Natalie Magierski for Strategies & Voices According to a recent study shared by Cision, “45% of communications leaders identified content creation as a top priority; however, only 33% rate themselves as ‘excellent’ at articulating a compelling brand story.” As communicators and strategists, we understand the importance of telling a story authentically and meeting […]
By Nicole Teidi for PRNews When King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging. At a time of rising tension between the United States and Canada over trade disputes, energy policy and shifting geopolitical alliances, […]
Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. – Wikipedia Over the last […]
By Leslie Licano for PRNews Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can […]
By Amaris Castillo for Poynter On opening night, Barbara Walters recalled feeling strangely calm in the studio. She knew she could read from the teleprompter. She just prayed that she wouldn’t stumble over her words. This was Walters’ toughest audition yet. A great deal of money had been invested in this night. Much was new […]
By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]
By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]
By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]
By Marc Hill for Domestic Preparedness Training is an important aspect of the careers of first responders. How that training is delivered will depend a great deal on the knowledge, skills, and abilities of the instructor or speaker. A trainer speaking to new first responders should assume only a basic level of understanding and skill […]