By Leslie Licano for PRNews Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can […]
By Amaris Castillo for Poynter On opening night, Barbara Walters recalled feeling strangely calm in the studio. She knew she could read from the teleprompter. She just prayed that she wouldn’t stumble over her words. This was Walters’ toughest audition yet. A great deal of money had been invested in this night. Much was new […]
By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]
By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]
By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]
By Marc Hill for Domestic Preparedness Training is an important aspect of the careers of first responders. How that training is delivered will depend a great deal on the knowledge, skills, and abilities of the instructor or speaker. A trainer speaking to new first responders should assume only a basic level of understanding and skill […]
By Laura Hazard Owen writing for Nieman Lab… There’s a lot out there to leak. The second Trump administration, historically unfriendly to the press, has thrown Washington into chaos. Tens of thousands of federal employees have been placed on leave or fired as billionaire Elon Musk’s DOGE tries to gut the government. And taxpayer-funded data is being destroyed. Amid […]
By Evan Nierman for Fast Company… For decades, the playbook for public relations revolved around one core activity: media relations. PR pros cultivated relationships with journalists, pitched stories, and relied on traditional outlets to amplify their clients’ messages. Today, the proliferation of digital platforms and the democratization of content creation have reshaped the communications landscape. […]
By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.” This one is. Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven […]
By Thom Fladung, Hennes Communications “Skate to where the puck is going to be, not where it has been.” – Wayne Gretzky, hockey legend The puck, in this case, is artificial intelligence, or AI as it has become ubiquitously known. Your school district probably is using AI or will […]