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Power Failures Show Urgent Need for Resilience Strategy

By Robert Hall for The Times The cyberattack on Marks & Spencer in the UK and power failures in Spain and Portugal show that disruption can occur at any time to companies and countries alike. No matter what the causes, the results can be catastrophic in both financial and societal terms. As we can all […]


When Making Your Pitch, Here’s What Journalists Value Most

By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]


Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight.  Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]


Tariffs, Tension and Talking Points: How to Communicate Without Picking a Side

By Bruce Hennes, Hennes Communications In today’s unpredictable economic climate, companies are being pulled into political crosscurrents whether they like it or not. One day, it’s a new tariff on foreign steel. The next, it’s retaliatory levies on U.S. goods. The landscape changes fast—and your customers, suppliers, employees, and investors want answers. Here’s the challenge: […]


5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews

By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]


Navigating Layoff Communication—With or Without a Plan

By Lindsey Bradshaw for PRNews Layoffs, particularly over the past year, have become a predictable reality. And unfortunately, most companies aren’t ready when it comes to communication and public response. In 2024, Tesla (14,500), Intel (15,000), Cisco (10,000), and Meta (3,600) all experienced major layoffs. Layoffs aren’t only a reality for tech companies, as federal government workers deal with with major firings through […]


How Much Could Your Next Crisis Cost?

From our colleague and good friend in Australia, Tony Jaques, Director of Issue Outcomes Pty Ltd… The financial impact of any crisis is high, and new research suggests it will only get higher. The Crisis 300 index, just released by reputation consultants SenateSHJ, tracks over 300 crises and reveals that share value plummets by an […]


Crisis Communications: Before, During, and After Disasters

By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.”  This one is. Which came first, the classroom or the disaster?  It doesn’t matter.  They are interwoven […]


If You Attended One of Our Seminars in the Last Few Years, We Can Help Arrange for You to Receive One Free Credit Hour Towards a Graduate Certificate in Crisis Communications

Are you ready to elevate your career and become an indispensable asset to your organization? Ohio University’s prestigious Scripps College of Communication offers an exceptional opportunity that could transform your professional trajectory. Through an innovative partnership with Hennes Communications, if you recently attended a seminar with Bruce Hennes, you can receive one free credit hour […]


The Communicator’s Role in an Anti-Expert Era

By Jennifer Hahn, writing for PR News… Public health wise, 2025 is off to a rough start. Current data shows that H5N1 Bird flu has spread from millions of birds to nearly 1,000 cows and 69 humans.  Newly-minted United States Health and Human Services Director and outspoken vaccine skeptic, Robert F. Kennedy Jr., used his first week in office […]


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