Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. – Wikipedia Over the last […]
By Robert Hall for The Times The cyberattack on Marks & Spencer in the UK and power failures in Spain and Portugal show that disruption can occur at any time to companies and countries alike. No matter what the causes, the results can be catastrophic in both financial and societal terms. As we can all […]
By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]
By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]
By Bruce Hennes, Hennes Communications In today’s unpredictable economic climate, companies are being pulled into political crosscurrents whether they like it or not. One day, it’s a new tariff on foreign steel. The next, it’s retaliatory levies on U.S. goods. The landscape changes fast—and your customers, suppliers, employees, and investors want answers. Here’s the challenge: […]
By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]
By Lindsey Bradshaw for PRNews Layoffs, particularly over the past year, have become a predictable reality. And unfortunately, most companies aren’t ready when it comes to communication and public response. In 2024, Tesla (14,500), Intel (15,000), Cisco (10,000), and Meta (3,600) all experienced major layoffs. Layoffs aren’t only a reality for tech companies, as federal government workers deal with with major firings through […]
From our colleague and good friend in Australia, Tony Jaques, Director of Issue Outcomes Pty Ltd… The financial impact of any crisis is high, and new research suggests it will only get higher. The Crisis 300 index, just released by reputation consultants SenateSHJ, tracks over 300 crises and reveals that share value plummets by an […]
By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.” This one is. Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven […]
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