The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]
By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]
By Tony Jaques, Director of Issue Outcomes Pty Ltd. Outrage moves faster than facts. And “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework […]
By Andrew Marchand for The Athletic Tom Brady is on the other end of the phone line from Miami, going behind-the-scenes of his daunting rookie year as an NFL TV analyst. During postgame review sessions of his performances, he would say: “Why’d I say that?” “I didn’t like that.” “That made no sense.” He wasn’t […]
From our friend and colleague, Tony Jaques, Director of Issue Outcomes Pty Ltd. When the Trump administration launched an unprecedented attack on the painkiller Tylenol – known in most of the world as paracetamol – it was a serious product crisis for drugmaker Kenvue, as well as its previous parent. Johnson and Johnson, which spun off its […]
By Linn F. Freedman , Robinson & Cole LLP On December 19, 2025, the Federal Bureau of Investigation (FBI) published an Alert warning the public that it has data from as far back as 2023 that “malicious actors have impersonated senior U.S. state government, White House, and Cabinet level officials, as well as members of Congress to […]
By Bruce Hennes, Hennes Communications Before James Comey headed up the F.B.I., he served as general counsel of Lockheed Martin Corporation. While at Lockheed, he spoke at the National Security Agency about how studying law is similar to the education intelligence analysts receive. “You read a case and decipher…relevant facts, the [outcome] of the case…you are drilled […]
By Thom Weidlich for PRCG | Haggerty LLC When a recording leaked of a Campbell’s Co. executive spewing racist comments and disparaging his company’s products, the soup maker sprang into action and responded with force. It took the matter very seriously. But the episode may also suggest a culture that doesn’t encourage employees to warn […]
By Adam Probolsky Most Americans are not trying to get to the “shining city on a hill.” They can’t see “a thousand points of light.” They do not believe it’s morning in America.” But it gets worse, recent national polling shows that just 54% of us have a positive view of capitalism – it’s down […]
Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. […]