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Car-Salesman ‘Player’ Causes Car-Lot Crisis

By Thom Weidlich for PRCG | Haggerty LLC Not every crisis is a major facility fire or data breach. Companies must watch for the smaller crises, too. Let’s say, for example, a salesman in your car dealership refuses to sell a vehicle to a customer unless she agrees to a date with him — and […]


The Mass Shooting Playbook

The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]


Alert! Crafting Evidence-Based Warning Messages With Generative AI

By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]


In the Age of Outrage, How to Decide to Take a Stand on an Issue

By Tony Jaques, Director of Issue Outcomes Pty Ltd. Outrage moves faster than facts. And “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework […]


Saying “No” in a Storm: What Lawyers and Crisis Advisors Share

By Bruce Hennes, Hennes Communications Before James Comey headed up the F.B.I., he served as general counsel of Lockheed Martin Corporation. While at Lockheed, he spoke at the National Security Agency about how studying law is similar to the education intelligence analysts receive. “You read a case and decipher…relevant facts, the [outcome] of the case…you are drilled […]


Campbell’s Leaked Audio Spells ‘Mmm! Mmm! Trouble!’

By Thom Weidlich for PRCG | Haggerty LLC When a recording leaked of a Campbell’s Co. executive spewing racist comments and disparaging his company’s products, the soup maker sprang into action and responded with force. It took the matter very seriously. But the episode may also suggest a culture that doesn’t encourage employees to warn […]


Your Inspirational Messaging Is Making People Angry (Here’s What Works Instead)

By Adam Probolsky Most Americans are not trying to get to the “shining city on a hill.” They can’t see “a thousand points of light.” They do not believe it’s morning in America.” But it gets worse, recent national polling shows that just 54% of us have a positive view of capitalism – it’s down […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.           […]


The Mass Shooting Playbook

Introduction by Bruce Hennes, Hennes Communications… Every issue of Crisis Communications Today is written with one hope: to teach and give our readers usable, do-able information. Unfortunately, we know the reality many of you live with every day: the threat of a mass shooting is no longer theoretical for city halls, schools, colleges, hospitals and […]


Faith-Based and Volunteer Partnership Resources

Fires, tornadoes, floods, hurricanes, earthquakes, arson and active shooters can all affect houses of worship. With incidents occurring with little to no warning, many houses of worship are developing and updating plans and procedures to ensure the safety and security of their congregations, staff, and facilities. Training and planning exercises may enhance the disaster preparedness – […]


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