By Lane Brown With Reporting by Luke Winkie for Vulture The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip. In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, […]
From Joe Novarro, writing for Politico I learned that humans are fairly good at lying — but they’re lousy at concealing their true emotions, especially when stressed. We reveal our unspoken thoughts in our bodies: faces flushed with embarrassment, lips pursed at unwelcome questions, fingers covering the neck dimple when discussing a touchy subject. I […]
By Nicole Schuman for PRNews No, it’s not just your kids constantly glued to their phone laughing at funny, breathtaking and incredible social videos. Everyone, from tots to grandparents, watch and share this visual content so it’s important to consider it as part of your strategy. According to HubSpot and Wyzowl research, “in 2023, people are […]
By Annika Cha for JD Supra… Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or professional, as it allows them to secure media placements for their clients, which in turn boosts their client’s brand reputation. Not only that, but the relationships […]
By Merrie Spaeth for the Wall Street Journal When the National Football League inducted a new class of Hall of Famers on Aug. 5, one thing was conspicuously missing: bad speeches. For years the ceremony had been known for them. Winners droned on with a laundry list of thank-yous, reminiscing with obscure anecdotes and humorless […]
By Kayla Hannemann for PRNews Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” From Burger King Brazil’s Barbie Burger to a bright pink billboard in the United Kingdom to a Progressive Insurance commercial set in the Barbieverse, this integrated campaign has touched billions of consumers around the globe. So, what can communicators learn from this […]
By Arthur Solomon for PRNews Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, and that is, “common sense.” Preparing a Client Below are some “common sense” lessons you probably never learned in PR classes that […]
By Bruce Hennes, Hennes Communications Before James Comey headed up the F.B.I., he served as general counsel of Lockheed Martin Corporation. While at Lockheed, he spoke at the National Security Agency about how studying law is similar to the education intelligence analysts receive. “You read a case and decipher…relevant facts, the [outcome] of the case…you are drilled […]
By Sherri Kolade for Ragan PRDaily Associated Press Stylebook experts shared new style guidelines and updates during a recent virtual Ragan event, “The AP Stylebook Webinar: What’s new in AP style?” Paula Froke, AP Stylebook editor, shared updates on changing linguistic trends and clarified some points of confusion to help us all write more clearly. Froke […]
By Arianna Prothero for EducationWeek A growing number of school districts are following the lead of the Seattle public schools and suing major social media companies over the deteriorating mental health of their students. Their argument: that these companies have designed highly addictive apps and marketed their products to kids who are uniquely susceptible to […]