By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]
From Joan Donovan and Sarah Parker, writing for The Conversation… “You have blood on your hands.” “I’m sorry for everything you have all been through.” These quotes, the first from Sen. Lindsey Graham, R-S.C., speaking to Meta CEO Mark Zuckerberg, and the second from Zuckerberg to families of victims of online child abuse in the […]
From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]
From Emma Goldberg, writing for The New York Times… After reading the details of Hamas’s attacks on Israel on Oct. 7, Brad Karp, who runs the law firm Paul, Weiss, sat at his computer and wrote a memo to his roughly 2,000 employees. He didn’t ask the firm’s spokesman to draft it; he channeled his […]
By TJ White for O’Dwyer’s Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: • You have very little time to prepare. • […]
All year long, Coke, Apple, Nike and other large companies spend megabucks to create a 30 or 60-second ad for the Christmas season or the Super Bowl to win the hearts and dollars of consumers. This year, Hennes Communications gives our Top Holiday Tip of the Hat Award to…The Greater Cleveland Regional Sewer District. Just […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]
Our good friend and colleague, Dr. Tony Jaques, is a prolific writer and commentator on risk, issues and crisis management. Based in Melbourne, Australia, he consults and has written three books in the field, also producing his must-read newsletter, Managing Outcomes. Tony’s latest book is titled Ten Things Law School Doesn’t Teach About Crisis Management. Read below to […]
Time Magazine chose Taylor Swift as Person of the Year, offering a jump-off to examine the challenges faced by CEO’s and nonprofit executives in today’s climate of intense consumer activism and digital scrutiny, highlighting how modern boycotts and activism can cause lasting reputational damage to brands, unlike in the past. The article emphasizes the need for […]
By Mark Penn for Harvard Business Review Historically, companies faced crises related to their products, services, or governance. Think Boeing and 737 Max crashes, Chipotle and burritos contaminated with E. coli and Wells Fargo creating millions of fake bank accounts. And historically, these companies’ reputational recovery, as measured by the Harris Poll’s Reputation Quotient, followed […]