Reviewed by Devon Frye for Psychology Today In today’s information-saturated world, directly correcting false claims is often seen as the go-to strategy for combating misinformation. But what if there’s another, less confrontational approach that can be just as—if not more—effective? A new study offers insight into a technique called bypassing, which avoids head-on correction and instead […]
By Linda Zebian for PRNews You’re wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: “Is there anything else you’d like to add that I didn’t ask?” Your executive replies, “Nope, I think we covered it.” And your heart sinks. Would your Chief Marketing Officer turn down free advertising? Would […]
By Katie Suiters for PRNews For many companies, CEOs are seen as the default spokesperson. They’re the face of the company. But that doesn’t mean the media always sees them as the best source. New data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means […]
By Evan Nierman for Fast Company… For decades, the playbook for public relations revolved around one core activity: media relations. PR pros cultivated relationships with journalists, pitched stories, and relied on traditional outlets to amplify their clients’ messages. Today, the proliferation of digital platforms and the democratization of content creation have reshaped the communications landscape. […]
From our colleague and good friend in Australia, Tony Jaques, Director of Issue Outcomes Pty Ltd… The financial impact of any crisis is high, and new research suggests it will only get higher. The Crisis 300 index, just released by reputation consultants SenateSHJ, tracks over 300 crises and reveals that share value plummets by an […]
From FTI Consulting… They say “failing to prepare is preparing to fail”, but in today’s world of growing and varied crises, what does real preparation look like? We’re told to “expect the unexpected,” but how does that translate into tangible actions to protect businesses and organizations when the stakes are so high? In Turbulent Waters, Trusted […]
By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.” This one is. Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven […]
By Thom Fladung, Hennes Communications “Skate to where the puck is going to be, not where it has been.” – Wayne Gretzky, hockey legend The puck, in this case, is artificial intelligence, or AI as it has become ubiquitously known. Your school district probably is using AI or will […]
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From our good friend and colleague, Tony Jaques, Director of Issue Outcomes Pty Ltd, in Australia… Does a CEO op-ed serve any good purpose in a crisis? Writing an op-ed to help frame an important issue is a well-established tool in the communications armoury. But when a CEO uses it to “explain” a corporate crisis, it […]