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10 Tips to Craft Compelling Pitches in a Skeptical Media World

By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]


So, You’re Testifying on Capitol Hill

By TJ White for O’Dwyer’s Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: • You have very little time to prepare. • […]


Should Legal Advice Take Precedence in a Crisis?

Our good friend and colleague, Dr. Tony Jaques, is a prolific writer and commentator on risk, issues and crisis management.  Based in Melbourne, Australia, he consults and has written three books in the field, also producing his must-read newsletter, Managing Outcomes. Tony’s latest book is titled Ten Things Law School Doesn’t Teach About Crisis Management.  Read below to […]


A Swift Reputation

Time Magazine chose Taylor Swift as Person of the Year, offering a jump-off to examine the challenges faced by CEO’s and nonprofit executives in today’s climate of intense consumer activism and digital scrutiny, highlighting how modern boycotts and activism can cause lasting reputational damage to brands, unlike in the past. The article emphasizes the need for […]


Corporate Crises — and Reputational Recovery — Have Changed

By Mark Penn for Harvard Business Review Historically, companies faced crises related to their products, services, or governance. Think Boeing and 737 Max crashes, Chipotle and burritos contaminated with E. coli and Wells Fargo creating millions of fake bank accounts. And historically, these companies’ reputational recovery, as measured by the Harris Poll’s Reputation Quotient, followed […]


Patrick Mahomes’s Football Tantrum

By Nicole Schuman for PRNews On the evening of Dec. 10, Kansas City Chiefs quarterback Patrick Mahomes attempted to lead his team to a late-game comeback victory against the Buffalo Bills. It certainly looked like the Bills would suffer another heartbreaking loss as Mahomes launched a pass to tight end Travis Kelce, who lateraled the […]


Why Are Corporate Boards Doing the Opposite of What Consumers Want?

By Kimberly Whitler, Julia Mahoney and Mary Kate Cary for Directors & Boards The recently released third-quarter results for AB InBev, the company formerly known as Anheuser-Busch, were stark. U.S. revenue and EBITDA declined by 13.5% and 29.3%, respectively, driven by a decline in Bud Light sales following the April 2023 Dylan Mulvaney influencer debacle. […]


When Not to Pitch a Story

By Arthur Solomon for PRNews Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other non-essential products, when all aspects of the media are covering the Israeli-Palestinian situation almost 24 […]


An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion

Need an end-of-the-year CLE? An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion Monday, December 11 9:00 am – 10:30 am eastern time 1.5 hours of CLE | Online via Zoom only To register, click here Today, with the ubiquity of the internet, the legal battlefield must include the Court of Public […]


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