By Thom Fladung, Hennes Communications “Skate to where the puck is going to be, not where it has been.” — Hockey legend Wayne Gretzky The puck, in this case, is artificial intelligence, or AI as it has become ubiquitously known. Your school probably is using AI or will be soon. Think now about how AI […]
By Thom Weidlich for PRCG | Haggerty LLC When a recording leaked of a Campbell’s Co. executive spewing racist comments and disparaging his company’s products, the soup maker sprang into action and responded with force. It took the matter very seriously. But the episode may also suggest a culture that doesn’t encourage employees to warn […]
By Adam Probolsky Most Americans are not trying to get to the “shining city on a hill.” They can’t see “a thousand points of light.” They do not believe it’s morning in America.” But it gets worse, recent national polling shows that just 54% of us have a positive view of capitalism – it’s down […]
Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. […]
By Christine Haughney Dare-Bryan, writing for Provoke Media PR officials offer their greatest wisdom on how to lead through angry times. CHICAGO — There’s no debate that society is living through an “age of rage” — from the murder of health care executives to the polarizing political debates that dominate news headlines. But at Provoke […]
By Diana Marszalek for PRovokeGlobal CHICAGO — Nearly 30 years after Michael Jordan last played for the Bulls, the team remains one of the most recognizable sports brands in the world, its logo still seen everywhere as proof of lasting appeal. At PRovoke Media’s Global Summit Monday in Chicago, Chicago Bulls VP of communications Patrick […]
By Ioana Good and Natalie Magierski, writing for Strategies & Voices According to a recent study shared by Cision, “45% of communications leaders identified content creation as a top priority; however, only 33% rate themselves as ‘excellent’ at articulating a compelling brand story.” As communicators and strategists, we understand the importance of telling a story authentically […]
The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad. Introduction by Allison Girvin, Hennes Communications In today’s digital landscape, a brand crisis can erupt in hours. As Cracker Barrel’s recent logo controversy shows, it can be fueled not […]
Introduction by Thom Fladung, Hennes Communications Forty-three years ago, Tylenol and its then-parent company Johnson & Johnson faced an existential crisis: Someone – who has never been caught – tampered with bottles, added poison and people died. The company’s response of immediately pulling 31 million bottles off the shelves and keeping Tylenol off until the […]
By: Silvia Quevedo for American Society of Association Executives One simple shift in language can help boards and leaders break out of old patterns and drive strategic, future-focused thinking—even amid current challenges in the U.S. Learn how (and why) to make this change with real-world examples that demonstrate how small wording adjustments inspire bigger impact. […]