By Ioana Good and Natalie Magierski, writing for Strategies & Voices According to a recent study shared by Cision, “45% of communications leaders identified content creation as a top priority; however, only 33% rate themselves as ‘excellent’ at articulating a compelling brand story.” As communicators and strategists, we understand the importance of telling a story authentically […]
The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad. Introduction by Allison Girvin, Hennes Communications In today’s digital landscape, a brand crisis can erupt in hours. As Cracker Barrel’s recent logo controversy shows, it can be fueled not […]
Introduction by Thom Fladung, Hennes Communications Forty-three years ago, Tylenol and its then-parent company Johnson & Johnson faced an existential crisis: Someone – who has never been caught – tampered with bottles, added poison and people died. The company’s response of immediately pulling 31 million bottles off the shelves and keeping Tylenol off until the […]
By: Silvia Quevedo for American Society of Association Executives One simple shift in language can help boards and leaders break out of old patterns and drive strategic, future-focused thinking—even amid current challenges in the U.S. Learn how (and why) to make this change with real-world examples that demonstrate how small wording adjustments inspire bigger impact. […]
By Ronn Torossian Typography shapes how audiences perceive, interpret, and connect with brand messages. Research from Monotype shows that typeface choices can increase positive consumer responses by up to 13%, demonstrating typography’s measurable impact on brand perception. Beyond mere decoration, fonts serve as visual voices that communicate brand personality, values, and credibility before audiences read […]
CEO transitions are never just internal events — they are moments of truth that can redefine an organization’s reputation in the eyes of every stakeholder. The stakes are immense: investors demand clarity, employees look for reassurance, regulators expect transparency and customers want continuity. When communication is mishandled, uncertainty fills the void, and confidence in leadership […]
First-in-Nation System Encourages Ohioans to See Something – then Say Something OR Send Something Ohio has launched Safeguard Ohio, the nation’s first AI-powered suspicious activity reporting app, streamlining how citizens share tips with law enforcement. By enabling anonymous submissions of photos, videos, and details in real time, the system enhances threat detection, improves investigative quality, […]
In an era of disruption—where geopolitics, generative AI, workplace shifts, and rising stakeholder scrutiny collide, the CEO’s voice has never mattered more. This article argues that leaders can no longer delegate communications to corporate affairs teams alone; instead, they must personally set the tone for the organization, embody its culture and values, and step forward […]
By Thom Weidlich for PRCG | Haggerty LLC We recently came across a crisis story from last year that had escaped our attention, though we’re willing to bet Chicago-area communicators are well aware of it. A restaurant-bar accused of assaulting a patron fought back by releasing video that turned public opinion in its favor. It’s […]
So far in 2025, Hennes Communications has worked with 30 school districts, schools and education organizations navigating crises ranging from sexual misconduct to labor disputes, social media backlash and book bans. And a new school year beckons. Schools have always been in the public eye and vulnerable to reputation-challenging problems. The primary mission is education. […]