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Is There a Better Way to Fight Misinformation?

Reviewed by Devon Frye for Psychology Today In today’s information-saturated world, directly correcting false claims is often seen as the go-to strategy for combating misinformation. But what if there’s another, less confrontational approach that can be just as—if not more—effective? A new study offers insight into a technique called bypassing, which avoids head-on correction and instead […]


How A Legal Communications Plan Can Strengthen A Litigation Strategy

By Andrew Frank, Founder and President, KARV for Forbes Not so long ago, the extent of communications surrounding a lawsuit or trial was minimal. There would be occasional press releases announcing significant decisions. Sometimes, if a trial really garnered significant media attention, the leading attorney would answer questions from reporters outside the courthouse. In today’s […]


Speaking Out or Staying Silent: A Guide to Creating Communications Plans for Bars

By Nick Hansen for the American Bar Association “If you can see it coming, it’s not a crisis,” said Bruce Hennes, CEO of Hennes Communications, to audience members at his 2024 Bar Leadership Institute workshop “Speaking Out or Strategic Silence? Organizational Approaches to Issuing Public Statements.”Hennes, along with Cleveland Metropolitan Bar Association (CMBA) CEO Becky […]


Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight.  Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]


Navigating Layoff Communication—With or Without a Plan

By Lindsey Bradshaw for PRNews Layoffs, particularly over the past year, have become a predictable reality. And unfortunately, most companies aren’t ready when it comes to communication and public response. In 2024, Tesla (14,500), Intel (15,000), Cisco (10,000), and Meta (3,600) all experienced major layoffs. Layoffs aren’t only a reality for tech companies, as federal government workers deal with with major firings through […]


The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups

By Allison Wood Brooks, writing for the Harvard Business School… When my fellow researchers and I analyzed 15-minute get-to-know-you conversations among 398 strangers, we found that four dominant question types emerged: introductory, mirror, topic-switching, and follow-up. So how do we distinguish these question types? Introductory questions are what they sound like—“What’s your name?” “How are […]


The Death of Traditional PR and How Brands Can Win in a Changing Media Landscape

By Evan Nierman for Fast Company… For decades, the playbook for public relations revolved around one core activity: media relations. PR pros cultivated relationships with journalists, pitched stories, and relied on traditional outlets to amplify their clients’ messages. Today, the proliferation of digital platforms and the democratization of content creation have reshaped the communications landscape. […]


How Much Could Your Next Crisis Cost?

From our colleague and good friend in Australia, Tony Jaques, Director of Issue Outcomes Pty Ltd… The financial impact of any crisis is high, and new research suggests it will only get higher. The Crisis 300 index, just released by reputation consultants SenateSHJ, tracks over 300 crises and reveals that share value plummets by an […]


Battling the Waves: How a Crisis Communication Playbook Keeps Your Organization Afloat

From FTI Consulting… They say “failing to prepare is preparing to fail”, but in today’s world of growing and varied crises, what does real preparation look like? We’re told to “expect the unexpected,” but how does that translate into tangible actions to protect businesses and organizations when the stakes are so high? In Turbulent Waters, Trusted […]


Crisis Communications: Before, During, and After Disasters

By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.”  This one is. Which came first, the classroom or the disaster?  It doesn’t matter.  They are interwoven […]


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