Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller. In the past, we’ve found him to be an astute observer of the scene. Here, he offers advice aimed at public relations firms, but also applicable to any professional service firm, nonprofit, government agency or company. Of course, Art’s opinions, written for CommPro, are his own and not necessarily those of Hennes Communications. Art, take it away:
My first job in public relations was with a political agency, where I worked on local, statewide and presidential campaigns. There were many lessons from my campaign days that I have been using on none political accounts ever since. Today, because of the continuous coverage of political news on cable TV, those lessons are available to anyone who pays attention, and I have always told people who reported to me that valuable PR lessons can be learned from the political scenes.
As in the past, the 2020 political scene offered a master class in do’s and don’ts that can be applied to agency life. As we approach the inauguration of a new president, here are some of the most important lessons from the campaign (and a few from previous campaigns) that elected Joe Biden.
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