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AP Style Update: Style and Grammar Basics

By Nicole Schuman for PRNEWS Here, we explore grammar basics of AP style that writers use on a daily basis. occupational titles:  Only capitalize formal titles used before an individual’s name. Titles that serve as occupations should be lowercase. Also lowercase titles when they are not used with an individual’s name. Examples:  Pope Francis, the […]


Why Every Checkout Counter in America Sells Those $14 Magazines

By Elizabeth Djinis for Poynter Since their peak in the ’90s, print media companies have sought strategies and new publications that might save them from their financial woes. The check-out line at the grocery store might seem the least likely place for that solution to arise. Yet single-theme magazines like “The Complete Guide to It’s A Wonderful […]


The Bottomless News Hole and You

By Howard Fencl, Hennes Communications It’s everywhere. You check your Twitter feed. Read a news website or the daily paper. Turn on Nightly News or NPR. It’s an unrelenting and punishing tidal wave of political news pounding us over and over again. The slightest new wrinkle in a political drama, the smallest blip on Wall […]


Oscar Ceremony Team on High Alert With a Crisis Communications Plan for This Sunday’s Broadcast

By Bruce Hennes, Hennes Communications The Academy Awards ceremony is one of the most high-profile events in the entertainment industry, drawing millions of viewers from around the world. With a large audience and so many moving parts, it’s no surprise that the Academy of Motion Picture Arts and Sciences has created a “crisis team” to […]


Elon Musk Has Broken Disaster-Response Twitter

By Juliette Kayyem for The Atlantic For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner’s tweets, Twitter was useful in saving lives during natural […]


When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

By Paul Stregevsky for PRNEWS While shopping, a sign jolted me. Its grammar was so jarring, I read it twice: “We require that all supplements are third-party tested to contain what they claim.” Shouldn’t it read “that all supplements be tested?” Fifty years ago, I’d have firmly answered, “Of course.” Today, “Maybe not.” Times ain’t what they used to was. As […]


Considerations Before Trying to Squash the Negative Story

By Erika Bradbury for PRNEWS It’s about to happen. You hear a story will run that says unfavorable things about your company. Or, perhaps it’s a story that might lead to negative financial ramifications for your client’s organization. Perhaps, you think, as a PR pro you are paid to use your relationship with the reporter […]


Explainer: What Does ‘Off the Record’ Mean?

By Nicole Schuman for PRNEWS What does it mean to agree to ‘off the record’? “Off the record” is a phrase that can be used by a journalist or communicator during an interview or conversation. Some communicators or sources may wish to remain anonymous, but provide useful information to a member of the media. Some […]


Deceit and Fake Journalism: Beware, You’re Always on the Record

By Howard Fencl, Hennes Communications Use gruesome video on the air or not? Name a suicide victim? Grant a silhouette interview and anonymity to a nervous informant? I found myself smack in the middle of innumerable heated ethical discussions – and sometimes knock-down-drag-out fights — over ethical issues throughout my 20-plus years managing TV newsrooms. […]


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