By Leslie Licano for PRNews Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can […]
By Amaris Castillo for Poynter On opening night, Barbara Walters recalled feeling strangely calm in the studio. She knew she could read from the teleprompter. She just prayed that she wouldn’t stumble over her words. This was Walters’ toughest audition yet. A great deal of money had been invested in this night. Much was new […]
By Robert Hall for The Times The cyberattack on Marks & Spencer in the UK and power failures in Spain and Portugal show that disruption can occur at any time to companies and countries alike. No matter what the causes, the results can be catastrophic in both financial and societal terms. As we can all […]
By Matt Petteruto for PRNews For PR and comms professionals, there’s nothing more frustrating than having your media pitch rejected or, in some cases, outright ignored. Did your email end up in the journalist’s spam folder? Were they just buried with other assignments? There are a host of reasons why journalists reject pitches, but the […]
By Taylor Osher for PRNews In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and […]
By Lars Faeste and Kate Brader for FTI Consulting As 2025 unfolds, boardrooms worldwide face heightened complexities. Uncertainty, compounded by decisions on tariffs, supply chain pivots, conflicting regulatory approaches across key markets, rapid tech leaps and game-changing geoeconomic tensions, demand that boards be crisis-ready in extraordinary times. It’s not about micromanaging every detail—it’s about the […]
By Bruce Hennes, Hennes Communications In today’s unpredictable economic climate, companies are being pulled into political crosscurrents whether they like it or not. One day, it’s a new tariff on foreign steel. The next, it’s retaliatory levies on U.S. goods. The landscape changes fast—and your customers, suppliers, employees, and investors want answers. Here’s the challenge: […]
Bruce Hennes, Chief Executive Officer of Hennes Communications, was again named to the Lawdragon Global 100 Leaders in Legal Strategy and Consulting, the definitive guide to the experts in management, marketing, communication and recruiting most valued by law firm leaders. Hennes Communications, founded in 1989, is one of the few firms in N. America focused on […]
Reviewed by Devon Frye for Psychology Today In today’s information-saturated world, directly correcting false claims is often seen as the go-to strategy for combating misinformation. But what if there’s another, less confrontational approach that can be just as—if not more—effective? A new study offers insight into a technique called bypassing, which avoids head-on correction and instead […]
By Andrew Frank, Founder and President, KARV for Forbes Not so long ago, the extent of communications surrounding a lawsuit or trial was minimal. There would be occasional press releases announcing significant decisions. Sometimes, if a trial really garnered significant media attention, the leading attorney would answer questions from reporters outside the courthouse. In today’s […]