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The Mistakes That Make a PR Crisis Even Worse

From Entrepreneur Magazine:  Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by avoiding these big PR mistakes. Don’t reinforce what everyone is saying. In 2012, Matt […]


Can Chipotle’s Reputation Management Strategy Save the Brand?

From ContentStandard: A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the […]


How to Deal with Negative Facebook Comments

From SocialTimes: An unfortunate reality for page administrators on Facebook is the need to deal with negative comments, but deleting those comments or disabling them altogether is a mistake. Social analytics and reporting firm Locowise shared a guide to dealing with negative comments, saying that the positives of leaving comments enabled on Facebook pages still […]


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