Nicole Schuman at PRNews writes:
From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing their game-day spread.
The PR theme? Admitting difficult truths.
CBS Sports’s James Brown sat down for a one-on-one with NFL Commissioner Roger Goodell before the 4 p.m. ET hour to discuss two of the NFL’s biggest challenges in the 2020 season: COVID and diversity. The country, almost a year into the COVID-19 pandemic, knows the trouble with sugar coating crisis, particularly one dealing with physical and mental health. Just saying everything is good or fine no longer satisfies the public need for detailed information, especially with 400,000 Americana dead from the virus.
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