From our good friends at PRCG | Haggerty, written by Thom Weidlich…
Novak Djokovic, the No. 1 ranked men’s singles tennis player, threw a hissy at the U.S. Open on Sunday and bashed a ball that hit a line judge in the throat. Djokovic was ejected from the tournament, was fined and suffered a blow to his reputation. The incident provides crisis communications lessons even for those of us outside the world of tennis.
Djokovic’s reputation precedes him. He’s been involved in some iffy situations. Yet, a positive public profile is essential to protect against damage when you inflict yourself with a crisis.
Just last month, Djokovic (pictured) formed a breakaway players association criticized for promoting division. He organized a tour that was lambasted for a lack of social distancing; several players and others tested positive for COVID-19. He also publicly opposed vaccination.
For the rest, click here.