Need help now? Call 216.321.7774

Why You Need a Social Media Kill Switch During a Crisis

From Mark Renfree, writing in PR News:

Social media is as likely a place as any for a PR crisis to start. In fact, the speed at which things can blow up on social channels make them especially fertile ground for crises. A solid crisis preparation plan will account for more than social media, of course. Yet failing to make advance preparations to stop an inappropriate or seemingly tone-deaf post could be costly.

Everyone, no matter the organization or its size, needs a mechanism to silence its social media publishing during a crisis. Or as Temeka Easter Rice, Sallie Mae’s director of brand engagement, calls it, a “kill switch that will prevent any brand or marketing messages from being published on your social media sites.”

For the rest, click here.

Contact Us

Your name Organization name Describe your situation Your phone number Your email address
Leave this as it is