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Events and Emergency Comms Takeaways From Tropical Depression Henri

By Sophie Maerowitz, writing for PR News…

As the climate changes and severe weather events become more frequent, all PR pros have a relatively new discipline to master: emergency weather communications.

While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place.

Hurricane Henri, which was downgraded to a tropical depression over the weekend as it drenched large portions of the northeastern United States, proved the most recent test of emergency weather communications.

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