By Sophie Maerowitz, writing for PR News…
As the climate changes and severe weather events become more frequent, all PR pros have a relatively new discipline to master: emergency weather communications.
While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place.
Hurricane Henri, which was downgraded to a tropical depression over the weekend as it drenched large portions of the northeastern United States, proved the most recent test of emergency weather communications.
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