Nicole Schuman, writing in PR News…
Major League Soccer relaunched. Then golf. Major League Baseball. NASCAR. The NBA. The WNBA. The National Hockey League.
It’s the National Football League’s time to shine.
Excitement for the unique 2020 season began in April, when most people were locked down at home due to the quick spread of the novel coronavirus. More than 55-million watched the first-ever virtual NFL Draft, making for what many agreed was a great format for must-see-TV.
The launch and re-launch of other leagues showcased trial-and-error when it came to COVID-19. Eighteen players and two coaches on the Miami Marlins contracted the virus, postponing numerous games. The NBA and NHL introduced successful versions of league bubbles, with very few positive coronavirus tests.
Now the NFL debuts its 101st season tonight on national TV, minus packed stadiums–the league will let each team determine how many fans, if any, will be allowed inside–but not without the fanfare. Many wonder how the league, which is not playing in a bubble, will weather a possible health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports.
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